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Xbox Game Pass: This is how we play now

Xbox Game Pass is a subscription service that redefines how people play, giving gamers day-one access to major titles, across devices, through cloud streaming.

To mark this new era of gaming, we created a series of films that humorously contrast how we used to play with how we play today.

Each film brings a key Xbox Game Pass proof point to life – from day-one access to playing Xbox games on PC – drawing on irreverent insights from past gaming eras.

Category

Film - Online Film 1 minute or under (campaign)

Client:

Entered by:

McCann London

Award:

Shortlisted

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