Wake

'Wake' is a celebrated campaign of long copy press and posters that repositions Brittany Ferries as a holiday company and not merely a mode of transport. The executions perfectly combine insightful copywriting with quirky and expertly crafted typography that is in service of the creative idea - creating a 'wake' that carries readers along on a sea of descriptive imagery, vividly bringing to life the 'uncommon' holiday experiences of a diverse set of travellers.

One reviewer commented on the craft: 'Reminds me of the days when typography was a paintbrush, not a hammer.'

Category

Design & Craft - Typography (campaign)

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