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Wake

'Wake' is a celebrated long copy print campaign that repositions Brittany Ferries as a holiday company and not merely a mode of transport. The executions perfectly combine insightful and lilting copywriting with quirky typography to carry readers along on a sea of imagery that vividly and authentically brings to life the 'uncommon' holiday experiences of a diverse set of travellers.

Category

Press - Press advert (campaign)

Client:

Entered by:

McCann Bristol

Award:

Shortlisted

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