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Wake
'Wake' is a celebrated long copy print campaign that repositions Brittany Ferries as a holiday company and not merely a mode of transport. The executions perfectly combine insightful and lilting copywriting with quirky typography to carry readers along on a sea of imagery that vividly and authentically brings to life the 'uncommon' holiday experiences of a diverse set of travellers.
Category
Press - Press advert (campaign)
Client:
Entered by:
McCann Bristol
Award:
Shortlisted
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