There's only one Soho School

Soho Parish School, the only primary school in Soho, faced declining enrolment due to low visibility. Despite it's location, many didn't know it existed, threatening it's future. The challenge was to create a visible relevant brand, rooted in Soho's creativity- attracting new families. Through pupil workshops, an identity emerged, centred on the customisable logo generator using the school's silhouette and Soho inspired icons. Pupils created their own logos, applied across print, animation and OOH. In year one, first choice applications increased by 57%, visits by 55%, and pupil number by 16%, restoring pride- securing the schools place in Soho's future.

Category

Branding - Brand Identity/Design (single)

Client:

Soho Parish School

Entered by: