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THAT TIME OF THE MONTH

Endometriosis. An excruciating condition, where uterine lining escapes to places in the body it doesn’t belong. With 190million sufferers globally, around half the population admit they don’t know what it is. The only way to manage it is to educate around the symptoms. To highlight the reality of the condition, we chose the bloodiest, goriest, scariest time of the year; Halloween. Or, if you live with endometriosis, every, single, day. Using iconic horror editing, sound design and cinematography, we launched a horror film of our own, and leaked it into places it did belong; social, schools, the endometriosis community, HCPs.

Category

Film - Health & Wellbeing Commercial Film (single)

Client:

Entered by:

TBWA\MCR

Award:

Shortlisted

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