That’s What Makes It Christmas

Christmas advertising is always a bunch of picture perfect, wholesome moments. But for most, this isn’t reality. Siblings fight. You pose for photos you don’t want to take. And grandad says something questionable at dinner. This is the Christmas we all know and love. So we heroed all the imperfect moments that make it Christmas in every medium we could. Instead of one big film, 11 films. Tons of OOH. Special builds. Newspapers. Anti-hallmark Christmas cards. Jumpers that pre-answered the stupid questions you get asked every year. We had fun, and Tesco achieved their highest market share in ten years.

Category

Writing - Film (campaign)

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