Telstra's App O'Clock

For Telstra’s App O’Clock campaign, Nexus Studios created Colin: a disgruntled cuckoo whose performance-driven animation is central to the idea. Directed and designed by Laurie Rowan, Colin knows he's trapped in repetitive advertising formats and resents it. His comedy comes from restraint, timing and micro-expression rather than broad gags. Although inspired by stop-motion and puppetry, CG was chosen to allow control over performance, enabling rapid iteration and precise comedic timing. Colin’s design—oversized head, stiff legs and theatrical wings—was informed by the limitations of a wooden puppet, where restricted motion became central to defining his character and comedy.

Category

Animation - Characters & Creatures (campaign)

Client:

Telstra

Entered by: