Seventeen Rebrand

A rebrand by us for us, marking our evolution from a motion studio into a creative agency. Sparking and shaping ideas and stories, all united by a clear stance: Odd Minds. This rebrand reframes Oddness not as quirk, but a commitment to human creativity and discovering new angles. Centring a divergent collective, Seventeen celebrates infinite curiosity, the power of difference, and creative excellence. The brand identity (logo, icons, motion, and website) was crafted internally, shaped by the team’s personal fascinations and collective soul. The rebrand embodies a belief that creativity thrives when Odd Minds are free to shape the future.

Category

Branding - Brand Identity/Design (single)

Client:

Seventeen

Entered by: