Scary Good

Modern football has become boring and predictable. Artistry killed by tacticians. We wanted to show that Nike stands for more exciting, electric, daring style of play; the kind of football the next generation of young fans crave.

The SCARY GOOD global campaign celebrates this style of football. We brought together the world’s most terrifying finishers in the form of eerie, late night TV. Because the scariest kind of football… keeps you up at night.

Transforming our young ballers’s world into a twisted, all-football channel of creepy programming— spine-chilling horror flicks, bizarre legal infomercials, haunting teleshopping segments and gory adult cartoons.

Category

Film - TV 31 - 60secs (campaign)

Client:

​

Entered by: