Sainsbury's - The Unexpected Guest

The Greedy Giant (endearingly) wreaks havoc on yuletide festivities — before Sainsbury’s and The BFG save Christmas for a second year in a row. An unexpected guest, The Greedy Giant was designed, developed, and animated by Electric Theatre Collective, composited into Roald Dahl's iconic world stylistically and physically. Two giants, one moving Christmas story. The campaign merges traditional-looking, hand-crafted animation with clever digital workflows for a childlike yet finessed finish. Movement is staccato, though refined, and the end result feels authentic to Dahl's aesthetic.

Category

Visual Effects - Commercial Film (single)

Client:

Sainsbury's

Entered by: