Proper Jingle

Yorkshire Tea is the brand that does ‘everything proper’. It’s the northern way of saying things are done the right way. Radio ads are full of tropes. Two of the most notable are the ear-bleeding, somewhat irritating jingle and the long-winded legal T&Cs at the end of an ad.

So, as the self-appointed guardians of properness, we decided to show the nation how they should be done. By leaning into what people already love about Yorkshire Tea: straight-talking honesty, warmth, and a no-nonsense approach, we gave the jingle and T&Cs a ‘proper’ makeover!

Category

Radio - Use of Radio Medium (single)

Client:

Yorkshire Tea

Entered by: