Proof of McDelivery

McDonald’s wanted to remind people that nothing satisfies in the morning like a McDonald’s breakfast delivered to home. And there’s one morning when fans need it more than any other: New Year’s Day.

So the day after the biggest party night of the year, we hacked Proof of Delivery photos to celebrate the role McDonald’s breakfast plays in the morning.

The campaign made fans feel seen and reminded them that nothing satisfies like McDelivery in the morning. As a result, on New Year’s Day, breakfast was 40% above projection and there was a 30% increase in McDeliveries.

Category

Outdoor - Tactical Poster advert (campaign)

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