Proof of McDelivery

On New Year’s Day, we hacked Proof of Delivery photos to show that there’s nothing like a McDelivery after a big night.

The photography is raw and unpolished, capturing people at their most…delicate. Different characters with different homes are found, looking at camera, as if caught in the act.

The scenes tell the story of big nights out: a pile of friends’ shoes by a door, last night’s outfit peeping through a gown, glittery hair, smudged makeup.

Tilted framing heightens the sense of disorder. With brutal honesty, we helped fans feel seen and reminded them of the need for McDelivery.

Category

Craft - Photography (campaign)

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