Order Like Stormzy

This campaign brought to life the insight that no matter how big or famous you are, everyone has their go-to McDonald’s order. So for the first time ever, we invited the nation to grab the same McDonald’s as their favourite celebrity and ‘Order Like Stormzy’. The campaign launched with an epic two-minute film, set to Stormzy’s soundtrack, where Big Mike orders his go-to McDonald’s. This triggers a chain reaction of fans ordering like Stormzy across the country. We drove hype by dropping the meal 48-hours early in the rapper’s hometown, rebranding his local McDonald’s as ‘Big Mike’s’.

Category

Film - Online Film 2 minutes or over (single)

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