Nike 'So Win.'

"So Win" is a response to a shifting sports landscape. Women’s leagues are breaking into mainstream media, with broadcasters and brands finally treating them as premium properties and yet, outdated perceptions still linger. The choice of Led Zeppelin's 'Whole Lotta Love' was intentionally raucous & energetic. We used effects sparingly, instead utilising the ebbs and flows of the original track. The freeform soundscape midway through provided a way to build tension before the film’s climax & smaller elements (e.g. drum hits & fills) were used to punctuate the beats of the film.

Category

Film Craft - Use of Existing Music (single)

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