Naked Pasta

Facing intense competition, Dolmio wanted to reassert its infallible taste on World Pasta Day. So we took an unconventional approach by commissioning renowned portrait & body photographer - Sophie Harris Taylor - to share one simple fact: Pasta is naked without Dolmio. Her unparalleled craft meticulously transformed real pasta (from lasagne sheets to ravioli) into elegant, nude-like portraiture, an unprecedented application of fine art photography to food. Taylor's close up shots forced double-takes from people on the street, and it was captured so realistically to the human form - it even repeatedly got censored online, ironically affirming our message.

Category

Craft - Photography (campaign)

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