Naked Paper: It’s Brown Because It’s Greener

Naked Paper was rebranded to stand apart in a toilet paper category defined by whiteness and polish. Formerly Naked Sprout, the brand was repositioned around a simple truth: it’s brown because it’s greener. The natural, unbleached paper became the central proof of sustainability, driving a stripped-back identity rooted in honesty and materiality. Confident, grounded typography and a single brown ink replaced decorative norms, while packaging doubled as reusable bathroom storage. Otherway’s every design choice prioritised simplicity, utility and environmental responsibility. The result is a bold, category-defining brand that proves sustainability doesn’t need embellishment to stand out.

Category

Branding - Branding Refresh (single)

Client:

Naked Paper

Entered by: