Moving All To One

The anthem film, “Moving All to One,” marks the beginning of Kaiser Permanente’s multi-year mission to bring their brand positioning to light as it continues to lead the industry into the future. Featuring stop-motion characters from the studio behind Wes Anderson’s Fantastic Mr. Fox and Tim Burton’s Corpse Bride, the ad’s distinctive creative approach aims for consumers’ hearts while breaking through the category’s sea of sameness.

By numbers, the animated spots were brought to life using 42 miniature buildings, 36 pairs of blue legs, 24 puppets, 16 filling cabinets, 11 sets, and 3 miniature cows.

Category

Animation - Lens Based Animation (single)

Client:

Kaiser Permanente

Entered by: