Mentos Fizzooka

Introducing Mentos Fizzooka - the first-ever branded Fortnite weapon.

Instead of an official sponsorship, we worked closely with independent map builders to design the Fizzooka, and launch it in some of Fortnite’s most popular maps, quickly earning cult popularity among gamers and famous streamers alike.

And because this was the first weapon specifically designed to destroy “builds” (Fortnite’s most divisive gameplay feature), it offered a tactical advantage that gamers actively sought out - for hours on end.

By rebooting the Mentos and cola experiment inside Fortnite, we turned a dormant icon into a gaming phenomenon for a new generation.

Category

Digital Online - Conceptual Idea (campaign)

Client:

Perfetti

Entered by: