Mastercard: Priceless Diagrams

For 25 years, ‘priceless’ has inspired millions, but Mastercard’s challenge was maintaining relevance in a changing world. The answer? Their logo. Two overlapping circles, symbolising worlds connecting to create something priceless.
We used this icon to connect with people, across sport, music, entertainment, and everyday life. Sometimes reacting to headlines, sometimes celebrating traditions, always delivering smiles.
We made the logo bigger and kept copy to a minimum, without even naming the brand. Inviting audiences to fill in the gaps. Reimagining Mastercard’s iconic logo turned it into a driver of relevance, reframing Priceless for a world valuing authenticity and connection.

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Design & Craft - Graphic Design (campaign)

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