Making Every Journey Matter for 25 Years

This is a hand-illustrated poster campaign celebrating Transport for London’s 25th anniversary. TfL simultaneously boasts some of the world’s most iconic assets (the roundel, the red double-decker bus) and a lack of connection to the corporate brand. Where Londoners might ask “what has TfL done for me?”, this campaign answers with 25 innovations that have improved Londoners’ lives, from the Baby on Board badge, wheelchair boarding ramps and the Elizabeth Line. All 25 innovations centre on a clever and flexible use of the roundel, all charmingly crafted and illustrated by a collective of some of London’s most exciting artists.

Category

Craft - Illustration (campaign)

Client:

Transport for London

Entered by: