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Kyller Instinct

SCARY GOOD is a global brand campaign that celebrates this style of football. We brought together some of the world’s most terrifying finishers in the form of eerie, late night TV. Because everyone knows … the scariest kind of football is the kind that keeps you up at night.

Kylian Mbappé stars in ‘Kyller Instinct,’ a short psychological thriller about a traumatized goalkeeper and a hospital ward full of defenders who have recently faced the Frenchman. The film was made available exclusively on Kylian’s Instagram and YouTube. Kyller Instinct was also announced by a set of cinema-style posters.

Category

Film - TV 61secs or over (single)

Client:

Entered by:

Wieden+Kennedy London

Award:

Shortlisted

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