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Kyller Instinct
SCARY GOOD is a global brand campaign that celebrates this style of football. We brought together some of the world’s most terrifying finishers in the form of eerie, late night TV. Because everyone knows … the scariest kind of football is the kind that keeps you up at night.
Kylian Mbappé stars in ‘Kyller Instinct,’ a short psychological thriller about a traumatized goalkeeper and a hospital ward full of defenders who have recently faced the Frenchman. The film was made available exclusively on Kylian’s Instagram and YouTube. Kyller Instinct was also announced by a set of cinema-style posters.
Category
Film - TV 61secs or over (single)
Client:
Entered by:
Wieden+Kennedy London
Award:
Shortlisted
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