Keep Thinking

"Keep thinking" is Anthropic's first major brand campaign for Claude, positioning the product as the AI for problem solvers. The hero 90-second anthem leans into the big societal anxieties of our time, but captures the optimism that comes from being empowered to see problems as invitations. Rather than positioning AI as a replacement for human endeavour, the work celebrates human thinking and analogue environments, with Claude as the partner that can expand what’s possible. In doing so the work seeks to reframe the cultural conversation from fear of AI to an invitation to keep thinking in pursuit of human progress.

Category

Film Craft - Editing (single)

Client:

​

Entered by: