Just Eat: Every Neighbour Got Their Flava

As a UK-based project in a country renowned for its diversity, we needed a unifying musical icon and a universally loved genre to connect with audiences. We chose Garage, an iconic early-2000s UK genre, and Craig David, its defining artist and national treasure. Although Craig now releases mainly R&B, returning to an authentic Garage sound with MC-style vocals would reignite nostalgia and affection for both him and the genre. The key challenges were ensuring artist authenticity and delivering the extensive narrative required. Our genre choice and composition successfully met both, enabling rich, multi-layered storytelling.

Category

Radio - 0-30secs (single)

Client:

Just Eat

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