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John Lewis 'Never Knowingly Undersold'
A hundred years is captured in 100 seconds in this landmark ad for John Lewis from Saatchi & Saatchi, and directed by Kim Gehrig. Made to look as though it's one sweeping shot across a landscape representing the last century, it wisely issues chronology in favour of an even representation of all of the different decades.
Category
Visual Effects - Commercial Film (single)
Client:
John Lewis
Entered by:
Selected Works
Award:
Shortlisted
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