Heinz Custom Typeface

Heinz needed a modern display typeface fit for its sprawling brand ecosystem. The challenge? Preserve the recognisable character and heritage of the 150 year old brand’s existing display typography while raising the quality and usability of the font.

Its forms are shaped by the Heinz keystone, wordmark, and label geometry, making it deeply familiar yet universally adaptable—whether it’s on a label in Lima or a billboard in Bangkok.

The Heinz Typeface Family has replaced over 30 disparate legacy fonts with a unified system, dramatically improving brand consistency, legibility, and creative efficiency across 200+ markets.

Category

Design & Craft - Font/Type Design (single)

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