Genesis - No Old Thinking

The Genesis 2026 GV70 SUV is in a league of its own. It rejects old ideas. Ideas which, in this film, take the metaphorical form of CG weathered and worn-out lightbulb creatures. A horde of antagonists chasing (but failing) to cling onto and penetrate the latest luxury vehicle. Electric Theatre Collective worked closely with director Antoine Bardou-Jacquet to determine the look, movement and interaction of the bulbs, as well as how to successfully add the main light source 'in post'.

Category

Animation - Digital 3D - CG in live action plates (single)

Client:

Genesis

Entered by: