Fun Om Nom Nom

Even though Cheestrings is a classic and part of the cultural fabric, it was last on air 20 years ago. To connect with nostalgic parents and a new generation of children, we launched a brand-new creative platform: Fun om nom nom — showing what everyone has always loved about Cheestrings: it’s good, fun food.

To do so, we made this FMCG brand behave like an entertainment brand by creating an entirely original track highlighting what makes Cheestrings so good and so fun. The track was released as part of our advertising campaign and on Spotify for anyone to stream.

Category

Audio/Sonic Branding (single)

Client:

Kerry Foods

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