Fast Asleep

F1. The noisiest sport in the world. With engines reaching up to 145 decibels. This noise spikes adrenaline for racing fans - and adrenaline is the enemy of sleep. As experts in high-performance sleep, Hilton (who weren’t front of mind with next gen travellers) partnered with McLaren F1 star Lando Norris to offer fans an innovative experience. Instead of keeping you awake, Lando helped fans fall ‘Fast Asleep’. Hilton invited Lando to stay and create over an hour of soothing ASMR sounds - using only items found within their hotel. Reducing adrenaline, stress, in advertising disguised as mediative YouTube therapy.

Category

Digital Online - Use of Talent & Influencers (single)

Client:

Hilton

Entered by: