Everything is Fine

Coinbase is helping to imagine a new digital financial system. At a time when most people agree that the financial status quo isn’t working, we invited the public to forgo their “keep calm and carry on” British stoicism and question whether our collective situation could be improved by trying something new. Using a cheeky and entertaining musical theatre approach and distinctly British humour, our provocation gained 300m+ organic views, sparking thousands of conversations which are helping change the perceptions of crypto (Coinbase being the market leader) from hesitation to exploration.
+6% unprompted brand awareness, +5% brand affinity, +3% brand consideration.

Category

Film - TV 61secs or over (single)

Client:

Coinbase was banned in the uk?

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