Edible Soap

The Edible Soap was designed to reflect the daily tension between food and hygiene, making the invisible choice millions face both visible and visceral.

We developed a hybrid visual identity that blended elements from both categories. The packaging has no front or back and is meant to be flipped continuously, like a coin, representing the never-ending trade-off.

The logo was inspired by heritage crests found on porcelain sinks and crockery, supported by cream-colored paper and a classic serif typeface to bridge the gap between bathroom and kitchen.

Category

Packaging - Promotional Packaging Design (single)

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