Don't Get Too Cosy

While the industry debated the merits of AI, we got hands-on with our cosy campaign for the launch of The Thursday Murder Club on Netflix, including handmade post box toppers inspired by the oh-so-quaint pastime of yarn-bombing. We’re almost certain using post boxes as an advertising medium was a first, and the toppers appeared in cities, towns and villages across the UK. With the plot centring around retirement home residents tackling murder cases, the cosy crime aesthetic was key. The toppers even made an appearance alongside Helen Mirren, Celia Imrie, Pierce Brosnan and Ben Kingsley at the film's premiere.

Category

Outdoor - Use of Outdoor Medium (single)

Client:

Netflix

Entered by: