Conquer the First School Poo

Behind the humour of this ad, there is a very important message about children being too nervous to poo at school. This is an important message, and something that Andrex are trying to help children overcome – education through comedy. For this reason, it was important that the humour was carefully balanced, so it didn’t feel like mockery, or we are laughing at the situation. Keeping the protagonist cool, confident and unbothered helped to dramatize the message.

Category

Film Craft - Direction (single)

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