Columbia Sportswear: Engineered for Whatever

Shot over two weeks across Austria, Croatia, and Slovenia, the mixed-media campaign
blends live-action with hand-drawn animation, stylized 3D CGI, old-school VHS textures, and high-end visual effects. Each vignette depicts escalating natural chaos, from a snowplow barreling through a blizzard to a rope rescue over gator-infested waters, pushing Columbia’s gear to its limits. The lead film begins with deceptive calm before unleashing a storm of snakes, mudslides, and desert heat.

Framestore worked closely with Rubin and the agency concept and location scouting to shape the campaign’s surreal tone and high-impact visuals.

Category

Visual Effects - Commercial Film (single)

Client:

Columbia Sportswear

Entered by: