Columbia 'Engineered For Whatever'

‘Engineered for Whatever’ was created for Columbia to showcase their outdoor wear’s reliability and capacity to withstand all weather conditions. The task was to re-imagine Irving Berlin’s classic ‘Blue Skies’, first as idyllic and serene to disarm the audience and to lure them into a false sense of security, then violently transforming into a blistering, aggressive thrash-metal version, demonstrating the raw, untamed force of mother nature and the elements from sudden downpours and blizzards to high winds and rugged terrain, demonstrating Columbia’s ‘Engineered for Whatever’ gear is built to not just survive, but actively thrive in those extreme conditions.

Category

Film Craft - Use of Adapted Music (single)

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