Claude: A Time and a Place

The directing approach was journalistic - reporting on the facts, which happened to be both funny and interesting. A condition was created for the viewer to feel however they wanted to feel about the state of AI chat bots. There was never an attempt to push for laughs or for it to play ‘dark’ for no reason. If the effort of being funny was felt, the work would have been less impactful and engaging. The other main pillar of this from a direction point of view, was selecting the ensemble of cast - sorting between convincing and unconvincing actors.

Category

Film Craft - Direction (campaign)

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