Claude: A Time and a Place

Four films depict a dystopian near-future where ads infiltrate AI conversations at their most vulnerable — therapy, healthcare, business advice and education. Each scene begins as a familiar, trusted AI interaction before an ad abruptly breaks the intimacy of the conversation.

Designed to provoke a human response to what ad-funded AI could become, the films make an abstract business model decision feel uncomfortably personal.

Launched ahead of Super Bowl Sunday to dominate a multi-day news cycle and let a potentially distrusting public know that "Ads are coming to AI. But not to Claude."

Category

Film - TV 61secs or over (campaign)

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