Chupa Chups Molecules

Chupa Chups are what happiness is made of.

By zooming in on the body’s “happy chemicals” (dopamine, serotonin, and endorphins) we turned the science of happiness into the art of fun. Each molecular structure was meticulously modelled in 3D, with every flavour and colour symbolising a specific atom. Cherry red for carbon, lemon yellow for hydrogen, apple green for oxygen, etc.

Together, they formed intricate, jewel-like sculptures that visualised joy at an atomic level.

Category

Outdoor Craft - Art Direction (campaign)

Client:

Perfetti

Entered by: