Budweiser 'American Icons'

For the 2026 Superbowl, two iconic characters come together to celebrate 150 years of Budweiser and 250 years since the declaration of Independence. Suitably, we follow a Clydesdale foal and a baby bald eaglet on a journey of friendship as they grow together, finishing at the climax of the advert in adulthood where our eagle finally finds his wings. A huge VFX task, many of the shots in the film use complete digital doubles for both creature performances which provided a truly rewarding opportunity to build and animate photorealistic assets with the right balance of realism and character.

Category

Visual Effects - Commercial Film (single)

Client:

BBDO

Entered by: