British Gas - The Things

Back in 2024 British Gas briefed us to come up with a big idea. A campaign vehicle which could feature everywhere, from cinema commercials to on the side of their vans. Our answer was a family who embodied the cosiness of home - The Things. But bringing these fluffy and cute characters to life wouldn't be easy. We spent over 8000 hours crafting something that felt relatable, characterful and original. Until we had something which became an instant hit.

Category

Animation - Characters & Creatures (campaign)

Client:

British Gas

Entered by: