Bring a book to life (BUS STOP as a single).

We curated a collective of artists to illustrate the different worlds of each genre in their own unique styles. Each artist and style were paired to have a contrasting fit to a book genre. The final suite of work had an immense range of styles and techniques, including CGI, airbrush, traditional painting, 3D sculpting and more.

Each brief was formed by the photography of relatable reading scenarios. We used the architecture within each image to give the artists a visual structure to transform. The shapes of buildings, trees, and passers were all visually transformed into elements from the reading world.

Category

Design & Craft - Art Direction (single)

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