Bricks on Track: Building the LEGO® F1® Drivers’ Parade

Guided by a simple north star, “it’s about the child,” we set out to reframe Formula 1 through a LEGO lens, making elite sport feel playful, accessible and human. Shot with the pace of a heist film, Bricks on Track followed a global team racing to reveal a world-first at the 2025 Miami Grand Prix: ten life-size, drivable LEGO Formula 1 cars piloted by the sport’s biggest stars. We balanced extreme secrecy, scale and storytelling to create joyful branded entertainment that reached global audiences, sparked social conversation and invited children to see themselves not just as fans, but as creators.

Category

Film - Branded Entertainment, Documentary (single)

Client:

​

Entered by: