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Breathable Bullet

A bullet made from 56.8 micrograms of Lead - the amount found in a single illegal vape.

11% of Brits use e-cigarettes as an alternative to smoking, but they are difficult to regulate. Illegal vapes with shocking ingredients can be found everywhere.

To put into context what people might be inhaling, Ripple+ created a 0.3mm Lead bullet, sculpted by physicists at a world-leading university using Focussed lon Beam technology and photographed using microscopic lenses.

An object barely visible to the naked eye, was seen by millions, turning a single obscure data point into a clear and shocking physical warning.

Category

Craft - Still Life & Studio Photography (single)

Client:

Entered by:

Publicis London

Award:

Shortlisted

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