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Big Flavour Behaviour
Rubicon was founded in 1982 to bring the flavours of South Asia and East Africa to the UK. Today, the brand is ambitious about growth, but it’s resisted the urge to become bland. Its unusual flavours are still what sets it apart.
Our brand platform ‘Big flavour behaviour’ is a celebration of this stance, and of anyone who’s confident in their own flavour. Our four films feature characters who fit this bill. Each film uses a vibrant colour palette that matches a flavour in the Rubicon range, and our characters give engaging performances that ensure Rubicon continues to stand out.
Category
Film - Online Film 1 minute or under (campaign)
Client:
Entered by:
Lucky Generals
Award:
Shortlisted
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