Absolut Tabasco

Tapping into a growing consumer appetite for heat, Absolut partnered with the world's leading hot sauce to create: ABSOLUT® TABASCO™. In OOH, a volcanic landscape becomes the canvas, with rivers of glowing spicy Bloody Mary, meticulously art directed to carve the silhouette of the Absolut bottle and Tabasco diamond, a nod back to Absolut’s iconic work. A striking visual that leaves something for the consumer to decode. A smile in the mind. The image was made by capturing volcanic landscapes of Iceland, making a 12-metre model volcano and uplighting gallons of bloody mary liquid.

Category

Outdoor Craft - Art Direction (single)

Client:

Absolut

Entered by: