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Absolut Tabasco
To launch a brand collaboration so iconic as ABSOLUT® TABASCO™, we needed an iconic soundtrack. Whilst the temptation might be to choose a more explosive, fiery track, Walk on the Wild Side by Lou Reed embodied the perfect juxtaposition we wanted. The laid back melody creates a deliberate tension, something unexpected and magnetic, whilst the lyrics made for the perfect invitation to try the new spicy vodka.
Category
Film Craft - Use of Existing Music (single)
Client:
Entered by:
Wieden+Kennedy London
Award:
Shortlisted
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