top of page
BlankImage.png
back to 2026 winners

Absolut Tabasco

To launch a brand collaboration so iconic as ABSOLUT® TABASCO™, we needed an iconic soundtrack. Whilst the temptation might be to choose a more explosive, fiery track, Walk on the Wild Side by Lou Reed embodied the perfect juxtaposition we wanted. The laid back melody creates a deliberate tension, something unexpected and magnetic, whilst the lyrics made for the perfect invitation to try the new spicy vodka.

Category

Film Craft - Use of Existing Music (single)

Client:

Entered by:

Wieden+Kennedy London

Award:

Shortlisted

bottom of page