Awards 2025

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Uncommon Creative Studio

Leo Burnett

BBH

Saatchi&Saatchi

VCCP Group LLP

VML UK

Mother

Wieden+Kennedy

The & Partners London Limited

Havas London
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2nd

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4th
Biscuit Filmworks
Riff Raff Films
Knucklehead
Anonymous Content
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2nd
Electric Theatre Collective

Time Based Arts
1st

2nd

3rd
Cabin Edit

Final Cut

Marsheen
1st

2nd

3rd
750MPH

String and Tins

Factory Studios
1st

2nd

3rd
Burger King - Bundles of Joy

Agency - BBH

Prod Co - Magna
Nils Leonard
Founder
Uncommon Creative Studio

Most Creative Agency 2025

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9th

10th

Uncommon Creative Studio

Leo Burnett

BBH

Saatchi&Saatchi

VCCP Group LLP

VML UK

Mother

Wieden+Kennedy

The & Partners London Limited

Havas London

Most Creative Production Company 2025

1st

2nd

3rd

4th

Biscuit Filmworks
Riff Raff Films
Knucklehead
Anonymous Content

Most Creative Post Production Company 2025

1st

2nd

Electric Theatre Collective

Time Based Arts

Most Creative Editing House 2025

1st

2nd

3rd

Cabin Edit

Final Cut

Marsheen

Most Creative Audio Production Company 2025

1st

2nd

3rd

750MPH

String and Tins

Factory Studios

Creative Circle Gold Of Golds 2025

Is:

Burger King - Bundles of Joy

Agency - BBH

Prod Co - Magna

2025 Presidents Award

Nils Leonard
Founder
Uncommon Creative Studio

2025 full winners list

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Creative Circle Shortlisted Social graphic square.jpg

Nothing Ordinary About Erling Haaland

Colour Grading - Commercial Film Grading : SINGLE

Electric Theatre Collective

Beats by Dre

BRONZE

Gamma

Colour Grading - Music Video TRAILER Grading : SINGLE (moved)

Electric Theatre Collective

Gesaffelstein

GOLD

Boost Your Boomer

Colour Grading - Commercial Film Grading : SINGLE

RASCAL

Young Capital

An energy drink made of GenZ body juice. 'Boost Your Boomer' challenges outdated perceptions of the younger generations in an unconventional commercial focusing on boundless GenZ energy in the workplace for the Recuitment Company Young Capital.

GOLD

Sweet Suspicion - part 2

Colour Grading - Commercial Film Grading : SINGLE

The Harbor Picture Company

Waitrose

BRONZE

Wear Wool, Not Waste

Colour Grading - Commercial Film Grading : SINGLE

The Harbor Picture Company

The Woolmark Company

GOLD

Money Possibilities

Colour Grading - Commercial Film Grading : SINGLE

Time Based Arts

Revolut

The challenge for any colourist on such a CG and VFX heavy film is to blend the live action seamlessly and think about the narrative in a way that the VFX teams cannot sometimes find the space to do. For Ian Pons Jewell�s Revolut, this was more true than ever. The live action was shot on lustrous 35mm and colourist Ruth Wardell and DOP Octavio Arias created a strong look for this that leant into the natural light, but even more time was spent with the VFX teams adding varied grain levels and shaping the image to lead the eye.

BRONZE

Spot It Early

Colour Grading - Commercial Film Grading : SINGLE

Time Based Arts

The Montefiore Einstein Centre

This Montefiore Einstein film directed by Seb Edwards, transports the viewer through different era's in New York City, from the 1970's to present day, chronicling the evolution of breakdancing in the South Bronx. Simone Grattarola worked with Seb and his DOP Adam Arkapaw to look at subtle ways to suggest each era. The team didn't want to peddle clich�s, so multiple sessions looking at film references and the way in which the density of the image and the grain levels worked together, has created a film at once nostalgic and contemporary.

BRONZE

The Window

Colour Grading - Commercial Film Grading : SINGLE

Time Based Arts

John Lewis

To create the grade for this beautiful John Lewis commercial, Colourist Simone Grattarola worked with the team at Saatchis, directing duo KingShe and DOPs Persona. Simone also worked closely with our VFX team to enhance the emotional narrative that runs throughout the film. The seamless work from TBA elevates the in-camera transitions, embellishing the beautiful cinematography in order to blend each scene together. Subtle shape work and nuanced decisions around contrast and tone, help the film's dynamics. A lot of care also went into grain and halation to help the film capture specific eras and lift the excellent art direction.

GOLD

Made for More - Boardgame

Film Craft - Costume & Wardrobe : CAMPAIGN

Biscuit Filmworks

Hennessy

SILVER

40 Years of Christmas Connection

Film Craft - Costume & Wardrobe : SINGLE (moved)

Leo Burnett

Vodafone

The Vodafone network was born over the Christmas period of 1984. Since then, technology has rapidly changed and evolved, but the reasons we connect to people remain the same. Our Christmas campaign is centred around our authentic role of connecting the nation to the people they love on the most special day of all � Christmas Day. The film pulls on the nostalgic beats we�ve all shared with each other over the last few decades, from the sheer novelty of the very first mobile phones to the ways we use them to share special moments at Christmas today.

GOLD

Home of Halloween

Film Craft - Costume & Wardrobe : SINGLE

Publicis London

Tourism Ireland

At some point, thousands of years ago, people started wearing costumes to disguise themselves from spirits who walked the earth on the eve of Winter. It�s hard to know exactly how Halloween began, but we know it began in Ireland, and it might have gone something like this� It�s celebrated all over the world but only Ireland can claim its true origins. That�s why Tourism Ireland decided to tell the origin story, in 16mm black and white, letting the world know there�s only one Home of Halloween and firmly positioning Ireland as an alternative Autumn/Winter destination among international audiences.

SILVER

A British Original Period Drama

Film Craft - Costume & Wardrobe : SINGLE

Uncommon Creative Studio

British Airways

In 2024 - British Airways premiered its new onboard safety video, inspired by some of Britain�s famous period literature, TV and film and starring more than 40 of the airline�s colleagues. The film cleverly shows ladies and lords of the manor, as well as housekeepers and butlers going about their everyday lives in period Britain, before being abruptly interrupted by present-day British Airways colleagues demonstrating the safety briefing.

BRONZE

Generation Z: You're On The Menu

Outdoor Craft - Art Direction : CAMPAIGN

4creative

Channel 4

To promote Ben Wheatley�s brand-new zombie drama, where boomers turn into zombies hungry for teenage flesh, we decided to put Gen Z on the menu. Literally. A suite of vibrant and chilling posters served up severed heads of the four key cast members (and one hand) on elderly people�s chintzy plates with over-boiled veg and gravy, in settings reminiscent of going to your nan's house. Details like pimple patches and placemats were used to highlight the generational divide. Everything was shot in-camera with minimal retouch as an homage to the practical effects and craft found in the early horror genre.

SILVER

The Heaviest Backpack

Design & Craft - Art Direction : CAMPAIGN

BBC Creative

Children in Need

The Heaviest Backpack is a metaphor for the psychological burden many children carry every day. From anxiety to grief, it weighs them down and follows them everywhere they go. This powerful image became the centre of a campaign aimed at helping people understand the struggles that kids face, and the great work Children in Need do every day. The campaign launched during Mental Health Awareness Week, 8 in 10 said it helped them understand the work Children in Need do and 76% agreed that Children in Need is a charity worth supporting (source BBC Tracking).

BRONZE

The Heaviest Backpack

Design & Craft - for Positive Change : CAMPAIGN

BBC Creative

Children in Need

GOLD

The Heaviest Backpack

Outdoor Craft - Typography : CAMPAIGN

BBC Creative

Children in Need

SILVER

Icons - Egg

Design & Craft - Graphic Design : CAMPAIGN

BBH

Tesco

SILVER

F&F Home Launch - Plates

Outdoor Craft - Art Direction : CAMPAIGN

BBH

F&F

SILVER

Bundles of Joy - Hero 1

Outdoor Craft - Art Direction : CAMPAIGN

BBH

Burger King

GOLD

Christmas Gingerbread Activation

Design & Craft - Newspaper Front Cover Design : SINGLE

BBH

Tesco

We turned the Metro news paper into gingerbread to bring the magic of the Tesco Christmas TV advert to life. The partnership between Tesco and Metro distributed 900,000 special cover wraps across the UK, including 50,000 specially scented copies which had the comforting smell of gingerbread. The cover wrap also shared the message that Tesco was donating 10p to Trussell and FareShare for every gingerbread product sold at Christmas. Posts about the cover wraps generated more than 13 million impressions on social media.

BRONZE

Icons - Egg

Design & Craft - Art Direction : CAMPAIGN

BBH

Tesco

GOLD

National Burger Day - Biger

Design & Craft - Art Direction : CAMPAIGN

BBH

Burger King

BRONZE

The More Than Just Clothes Book

Design & Craft - for Positive Change : SINGLE

Havas London

Reckitt / Vanish

The book that made Government feel how clothes really matter to autistic people. 56% of autistic children say school is a daily challenge� because of the uniform. Working alongside Ambitious about Autism, Vanish created a �sensory� book to tell the stories of hundreds of people with autism. The book showcased our bespoke �Garmont� font but truly came to life through a range of textural, hand-sewn, hand-knitted craftwork that carried our sensorial message. Vanish continues to support Ambitious about Autism in influencing government to improve the lives of autistic school children, ahead of the new Children�s Wellbeing and Schools bill.

BRONZE

The Unsafest Journey - Shoe

Press Craft - Typography : CAMPAIGN

Havas London

Refugease

The Unsafest Journey delivers a powerful message: �Some journeys cost everything. Help refugees avoid this journey by donating the cost of yours.� It draws a striking comparison between the everyday commute of Londoners and the life-threatening sea crossings refugees make in search of safety, urging donations to support the cause. Capturing the attention of fast-moving, focused commuters was challenging. The strategy was to disrupt their journey without obstructing it. It was achieved through carefully planned art direction and media placement. The campaign took over prominent digital spaces, ran ads in commuter newspapers, and interrupted radio spots during peak travel times.

GOLD

Only At McDonald's

Design & Craft - Art Direction : CAMPAIGN

Leo Burnett

McDonald's

Only at McDonald�s is a 360 degree platform that labels and owns the fan truths surrounding McDonald�s� most iconic products. Behaviours that are universal but as yet un-named. Until now. In press, the art direction brings the truth to life visually. The type is designed to mimic the behaviour, helping people experience it in an immersive way. The OOH continues the use of white space. It labels these fan truths in a brutally reductive style. No logo or endline required. Just a hint of the product and the unique behaviour is all you need to know it�s Only at McDonald�s.

GOLD

McRib Mistakes

Outdoor Craft - Art Direction : SINGLE

Leo Burnett

McDonald's

For over 10 years, fans have asked about the return of McRib. So when it finally did come back, we decided to tease them with a series of "mistakes". First, we sent a test notification to over 1.3 million McDonald's app users in error. If that wasn't bad enough, we pasted up a 48 sheet with one panel wrong. Then we ran an offline edit on national TV. Roller posters broke mid-roll. Corrupted files supplied. And watermarked ads made their way onto the radio. A total disaster that made the McRib the fastest selling launch promo of all time.

SILVER

The OG

Outdoor Craft - Art Direction : CAMPAIGN

Leo Burnett

Kellogg's

Kellogg�s was facing ongoing pressure to its category leadership in the face of Own Label knock-offs. They needed to reassert themselves as an iconic household brand you wouldn�t compromise on, reigniting love for Kellogg�s as the original breakfast cereal. By cropping into the OG of the iconic Kellogg�s logo, we reminded the world the that there really is only one cereal to wake up to.

GOLD

Only At McDonald's

Press Craft - Art Direction : CAMPAIGN

Leo Burnett

McDonald's

Only at McDonald�s is a new platform that brings to life the shared human truths around McDonald�s� most iconic products. Behaviours that are universal but as yet un-named. Until now. The press names three of these behaviours - Fries Eyes, The Gherkin Transfer and The Makeshift Table. The copy articulates the thought process behind the behaviour in a stream of consciousness, while the art direction brings the physical action of it to life visually. Both the art and copy work together to communicate the truth, proving that these behaviours are Only at McDonald�s.

BRONZE

The OG

Outdoor Craft - Graphic Design : CAMPAIGN

Leo Burnett

Kellogg's

SILVER

Only At McDonald's

Outdoor Craft - Art Direction : CAMPAIGN

Leo Burnett

McDonald's

McDonald�s is rich with fan rituals and behaviours shared by people the world over. Only at McDonald�s is a new platform that brings to life the shared truths surrounding McDonald�s� most iconic products. Behaviours that are universal but as yet un-named. Until now. The OOH work labels these behaviours, owning them in a brutally simple way. No traditional logo or endline required. Just a hint of the product and the unique behaviour is all you need to know that it�s Only at McDonald�s.

GOLD

Believe - Film

Design & Craft - Art Direction : CAMPAIGN

Mother

KFC

The UK is in turmoil, and trust is at an all-time low. The weather betrays you. Politicians lie. Crisp packets are half full. But one thing has never let you down. Has always been reliable. Has always been perfect� Chicken� In these uncertain times, you can always BELIEVE IN CHICKEN.

GOLD

Silhouettes - Football

Design & Craft - Art Direction : CAMPAIGN

Neverland Creative LTD

Melanoma Fund

The production of this campaign was an incredibly detailed process. We partnered with a renowned surgeon specialising in melanoma to ensure each sport shaped melanoma was medically accurate and reflected the skin it was placed on. Hours of calls ensured the shape, size, pigment, placement and aggressiveness were correct. Instead of retouching, we brought in a movie prosthetics make-up artist to apply the melanomas directly onto the athletes� skin. Adding extra realism, each model had previously suffered from melanoma. The layouts used intentionally provocative headlines and simple stripped back design to allow the images to breathe tell their important story.

SILVER

Unfinished

Design & Craft - for Positive Change : SINGLE

Saatchi & Saatchi

�Unfinished� by Ellen White is the official autobiography of England Women's greatest ever goalscorer. Except this story doesn't end in glory. It ends abruptly in her teenage years. At the exact age 121 girls drop out of sport every day in the UK. With her career highlights thrown into darkness by online hate throughout the rest of the book. The book received national media attention making it all the way up to the UK Government. Who have since committed to ensuring the new Online Safety Act legally requires social media companies to protect users from the scourge of online abuse

GOLD

Pioneers of the Screen

Design & Craft - Typography : SINGLE

Sam Sheridan

Generation Black TV and The Outernet London

Part of the They Walked So We Could Run exhibition at The Outernet for Black History Month, Pioneers of the Screen was an immersive tribute to the Black British pioneers who have shaped and continue to transform the entertainment industry. Celebrating trailblazing actors, directors and online creators in an experience that blends visual storytelling with design, bold colours and animated typography come together to make the walls feel alive with the 140 names of trailblazers �Who Walked� alongside 40 films featuring the works of the upcoming talent who now �Run� and continue pushing boundaries of creativity and innovation.

BRONZE

Port Magazine

Design & Craft - Magazine Front Cover Design : CAMPAIGN

Uncommon Creative Studio

Port

Port�s A/W24 issue features six coverstars: Andrew Garfield, Sebastian Stan, Mustafa the Poet, Barry Keoghan, Chiwetel Ejiofor and Colman Domingo. The new cover designs follow the ambitious redesign led by Uncommon Creative Studio for the A/W23 issue. The new cover design follows the same concept as the initial redesign from Uncommon in 2023 � all centred around the talent hand-writing their own title on their respective covers.

GOLD

Port Magazine

Design & Craft - Special Issues Front Cover

Uncommon Creative Studio

Port

GOLD

Windows

Outdoor Craft - Art Direction : CAMPAIGN

Uncommon Creative Studio

British Airways

British Airways normally has a lot to say. As part of its wider �British Original� platform, the airline must communicate a wide suite of functional and destination messages. But to drive critical emotional affinity for the brand, we needed the opposite. Something incredibly simple - a question. How do you capture the emotion of flying? In their pursuit of cheaper, more economical offers, most airlines strip out magic and emotion. And while destinations are brilliant - we�ve forgotten that there�s something magical in the act of flying. Of looking out the window - that�s what we wanted to capture.

GOLD

Slowvember

Outdoor Craft - Graphic Design : CAMPAIGN (moved)

Uncommon Creative Studio

The Ordinary

The Ordinary believes Black Friday sales can do more harm than good encouraging people to buy quickly vs. intentionally. So, The Ordinary provided a blanket promotion of 23% off all month long as well as a further act of commitment by closing down its website and physical stores on the day. To amplify these acts by the brand, the outdoor used luminous price tags and mimicked sales tactic language to expose the hidden truths behind these proposed discounts and deals - capitalising on minimal art direction and meticulously crafted copy.

SILVER

You Can Do It

Outdoor Craft - Art Direction : CAMPAIGN

Uncommon Creative Studio

B&Q

The main challenge with B&Q was to continue to grow brand preference, and do so by reminding the nation that B&Q empower them to improve their homes however they require. Consequently, we bought back the �You Can Do It� slogan - a slogan which has played an integral part in the brand's heritage. In a world that holds people back from believing �they can� - B&Q wants to silence this doubt and inspire action - encouraging people that they can do it.

GOLD

Made to Share

Packaging - Consumer Packaging Design : CAMPAIGN

VCCP

Cadbury - Mondel?z

Cadbury needed a campaign expression of their long-running �Generosity� platform that would encourage people to share their chocolate. Rather than traditional ads. We did it on-pack. We redesigned bars of Cadbury Dairy Milk to be shared proportionately, rewarding the generous ones amongst us. Each pack was inspired by the relatable behaviours of our nearest and dearest, whether you�re a family, a sharehouse, colleagues or a bunch of mates. Creating a Limited Edition set of 12 bars that were available to purchase in-store.

BRONZE

World Unseen

Design & Craft - for Positive Change : SINGLE

VML UK

Canon

Two million people in the UK live with sight loss, excluded from experiencing visual arts, but Canon believes that everyone should be able to experience photography. Introducing Canon's "World Unseen" exhibition. Using tactile prints, braille, and audio descriptions, it created an immersive photographic experience for everyone. It changes the way blind and partially sighted people experience photography, the way sighted people understand the blind, and how we all see Canon. Exit polls recorded an NPS score of 70 (outstanding), 84% said they had a better understanding of the visual impairment experience, 74% described Canon as a �force for good.'

GOLD

Trigger the Taste - It Has To Be Fries

Outdoor Craft - Art Direction : CAMPAIGN

Wieden+Kennedy

Heinz

After 156 years, the taste of Heinz is ingrained in the nation�s subconscious. You can�t see Heinz Ketchup without picturing fries or Beanz without toast. This campaign proves it, leveraging iconic Heinz pairings to drive awareness and land taste and quality. Each ad is a masterclass in crafted simplicity, reducing a classic Heinz product to its most evocative form. Philotheus Nisch's pixel-perfect macro photography captures a swirl of Mayo or a rich-red pool of Ketchup as pure, sensory icons. Even the typography reinvents the Heinz logo. With no packaging�just texture, colour, and instinct�this OOH proves it has to be Heinz.

GOLD

Un-algorithmy Algorithm

Digital Online - Conceptual Idea : SINGLE

4creative

Channel 4

Channel 4�s The Un-algorithmy Algorithm addresses the worlds jaded outlook of algorithms, finally answering the never before asked question - �Why can�t looking for what to watch be as fun as what you watch?� The Un-algorithmy Algorithm is unapologetically unhinged when serving up streaming suggestions. The connections that form collections are so tenuous you�ll never look at deciding what to watch in the same way again. From �people critiquing sausages� to �A Paul In Shows� or letting your lung capacity dictate what shows you watch, sit back, take a deep breath and get ready to explore The Un-algorithmy Algorithm.

BRONZE

Vote stamp

Direct - for Positive Change : SINGLE

BBC Creative

BBC

2024 was the first time you needed a photo ID to vote, but 33% of young people didn�t know about the new law (source: The Electoral Commision). But 100% of them know you need ID for a night out. So, in the week before the election, we harnessed the unusual direct medium of club entry stamps, to give young people a lasting reminder. Pubs, clubs and bars across the UK swapped their entry stamps for ours, which printed a semi-permanent message directly on to young people�s arms after they showed their ID, reading YOU NEED I.D. TO VOTE TOO.

GOLD

Vote stamp

Direct - Direct Innovation : SINGLE

BBC Creative

BBC

GOLD

The Openness Medal - Case Study film

Digital Online - use of Talent & Influencers : CAMPAIGN (moved)

BBH

Samsung

Gen Z are constantly bombarded on social media with airbrushed stories about the sporting successes of athletes. But even though they might seem superhuman, really they're fragile, just like you or I. The Glass Medal celebrated athletes and non-athletes for opening up and being transparent about their fears, anxieties and challenges during the Olympics, normalising fragility and failure. And it did so on a platform desperately needing to change the mental health narrative: TikTok. Leading to 1.7 billion views; equivalent to 15 Superbowl audiences.

SILVER

The Legend...Is Back

Digital Online - use of Talent & Influencers : CAMPAIGN

Born Social

Ford

Electric vehicles are often considered bland, and uninspiring, and a lot of people hate EVs. So we brought back the rebellious and iconic Ford Capri as an electric vehicle. We embraced the car�s mischievous spirit by enlisting 90s OG football maverick Eric Cantona to capture the attention of our audience at the height of UEFA Euros fever. Unveiling a car on social media for the first time in Ford�s history. Building and executing a four-part creative campaign across a myriad of platforms, creators, and community spaces. Strategically engineering virality to create noise, intrigue and dominate the cultural conversation.

BRONZE

The More Than Just Clothes Book

Direct - for Positive Change : SINGLE

Havas London

Reckitt / Vanish

The book that made Government feel how clothes really matter to autistic people. 56% of autistic children say school is a daily challenge� because of the uniform. Working alongside Ambitious about Autism, Vanish created a �sensory� book of textures and fabrics to bring to life for key policy-making MPs how even small changes can make a big difference in helping autistic people thrive. Our sensory book was presented to cross-party MPs, and through our joint brand and charity collaboration, we are now influencing Government policy on clothing recommendations ahead of the new Children�s Wellbeing and Schools Bill.

GOLD

Liming With Gran

Direct - for Positive Change : SINGLE (moved)

Ketchum

Genomics England & University of Cambridge

Caribbeans believe it�s taboo to talk openly about genetic health history, even with family members. This silence is costing lives. A deep dive into Caribbean-island culture revealed their affection for Liming, �hanging out� over good conversation and laughter. But how do we get the London Caribbean community liming together. The answer, dominoes! We created bespoke handcrafted sets of dominoes full of beautiful pieces. A type face influenced by the iconic lettering on the HMT Windrush ship, patterns from Caribbean homes in 1950�s London and colours from the motherland; earthy reds, oranges, greens from the land, blues from the ocean

BRONZE

The Meal

Direct - Printed Materials : SINGLE

Leo Burnett

McDonald's

For 50 years Happy Meal has existed to put a smile on children�s faces. However, research revealed that half of all children feel pressure to be happy, even when they�re not. So, for the first time ever, we removed the iconic Happy Meal smile from every box in all 1,400 restaurants and across all customer touchpoints. Fronted by Rio Ferdinand alongside a poignant film, �The Meal� launched during Mental Health Awareness week, communicating a powerful message about the importance of recognising children�s emotions, and kickstarting nationwide conversations with 8billion+ global impressions, 80% positive sentiment and selling 2.5million Happy Meals.

GOLD