2025 winners | Creative Circle

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Breakfast in Bed

Animation - Characters & Creatures : CAMPAIGN

Arts and Sciences

Just Eat

GOLD

Welcome To The City Of Love

Animation - Digital 2D : SINGLE

BBC Creative

BBC Sport

The BBC's 'Welcome to the City of Love' Paris Olympics promo is a beautiful, sometimes painful, love story between athletes and their sport. We wanted the music to add to the love story, but also bring drama and tension to the film. We landed on the timeless French love song 'Hymne A L'Amour' (Hymn to Love) by Edith Piaf, a song she wrote for a boxing champion Marcel Cerdan. We used a modern composition with new instrumentation and choral vocals, to work with our modern, dynamic sporting animation. The song was later performed by Celine Dion at the opening ceremony.

GOLD

Euros: 'More Twists, More Turns'

Animation - Digital 3D - CG : SINGLE

BBC Creative

BBC Sport

We wanted to dramatise the fun, chaos and unpredictability of the UEFA Euros 2024 tournament that fans experience, as they follow the tournament from start to finish on the BBC and iPlayer. So, we created a colourful and chaotic 3D pinball world that acted as a visual metaphor for the fans� emotions. We highlighted locations across Germany, iconic players from the different nations, the fans and all the twists and turns of the tournament, peppered with in-jokes, football commentary and beautiful 2-D illustrations.

BRONZE

Pig Farm

Animation - Characters & Creatures : SINGLE

Biscuit Filmworks

PETA

BRONZE

Better on a Better Network

Animation - Lens Based Animation : CAMPAIGN

Biscuit Filmworks

Telstra

GOLD

Better on a Better Network

Animation - Characters & Creatures : CAMPAIGN

Biscuit Filmworks

Telstra

GOLD

The Heroes

Animation - Digital 3D - CG : SINGLE

Electric Theatre Collective

The Coca Cola Company x Marvel

This is a narrative story in which we see two global brands come together. Harnessing Disney IP, the story of 'Epic' is brought to life with a broad range of animation and mixed media techniques, bringing colour and depth to each character. The various visual styles of VFX & animation create a unique and original palette, with each character maintaining the look from the medium they came from as they journey into the comic book store, be that t-shirt, comic book, poster or collectable statue.

GOLD

The Big Christmas

Animation - Digital 3D - CG in live action plates : SINGLE

Electric Theatre Collective

Sainsbury's

Everyone knows the BFG. Many of us have fond childhood memories surrounding one of Roald Dahl�s most beloved characters. But nobody knows him quite like this. For Sainsbury�s 2024 Christmas ad, he took the form of a 24foot CG giant, big eared, endearing, and friendlier than ever. Animated using a stop-motion, puppet aesthetic, BFG seeks a better Christmas. The enchanting tale wouldn�t be possible without visual effects: not only the character building of BFG himself, but also the compositing of him into shot locations, which are also given a healthy dose of VFX for added winter aesthetic.

SILVER

Call of the Kings

Animation - Digital 3D - CG : SINGLE

Electric Theatre Collective

Kings Slam

Six tennis legends. Eight VFX worlds. �Call Of The Kings� is a tennis trailer like no other. Novak Djokovic, Rafael Nadal, Carlos Alcaraz, Daniil Medvedev, Holger Rune and Jannick Sinner star, each integrated into a bespoke VFX environment which mirrors their unique skill set. Djokovic, synonymous with mental strength, uses his power to stop a hurtling ball, whilst King-of-clay-courts Nadal shatters a gigantic clay effigy to take his shot. A viking explosion on seriously choppy waters, a near-invisible robot in a sandstorm and an armour-clad roaring bear are other elements of the film.

SILVER

The Big Christmas

Animation - Characters & Creatures : SINGLE

Electric Theatre Collective

Sainsbury's

Everyone knows the BFG. Many of us have fond childhood memories surrounding one of Roald Dahl�s most beloved characters. But nobody knows him quite like this. For Sainsbury�s 2024 Christmas ad, he took the form of a 24foot CG giant, big eared, endearing, and friendlier than ever. Animated using a stop-motion, puppet aesthetic, BFG seeks a better Christmas. The enchanting tale wouldn�t be possible without visual effects: not only the character building of BFG himself, but also the compositing of him into shot locations, which are also given a healthy dose of VFX for added winter aesthetic.

GOLD

The Heroes

Animation - Characters & Creatures : SINGLE

Electric Theatre Collective

The Coca Cola Company x Marvel

This is a narrative story in which we see two global brands come together. Harnessing Disney IP, the story of 'Epic' is brought to life with a broad range of animation and mixed media techniques, bringing colour and depth to each character. The various visual styles of VFX & animation create a unique and original palette, with each character maintaining the look from the medium they came from as they journey into the comic book store, be that t-shirt, comic book, poster or collectable statue.

GOLD

The Big Christmas

Animation - Digital 3D - CG : SINGLE

Electric Theatre Collective

Sainsbury's

Everyone knows the BFG. Many of us have fond childhood memories surrounding one of Roald Dahl�s most beloved characters. But nobody knows him quite like this. For Sainsbury�s 2024 Christmas ad, he took the form of a 24foot CG giant, big eared, endearing, and friendlier than ever. Animated using a stop-motion, puppet aesthetic, BFG seeks a better Christmas. The enchanting tale wouldn�t be possible without visual effects: not only the character building of BFG himself, but also the compositing of him into shot locations, which are also given a healthy dose of VFX for added winter aesthetic.

GOLD

Cosmic Vacuum

Animation - Characters & Creatures : SINGLE

Electric Theatre Collective

Audible

As a brand, Audible aspires to motivate, inspire and entertain. The advertisement of their service needed to mirror this, and pay particular visual homage to their tagline: �There�s more to imagine when you listen.� Cue a fantasy VFX environment, inhabited by CG warriors, robots and machinery. The campaign brings to life the magic of our imaginations, transporting the protagonist to a unique visual world not possible without visual effects: an ode to Audible�s unparalleled aural experience.

BRONZE

We Put U First

Animation - Motion Design : CAMPAIGN (moved)

FRIEND

USwitch

Uswitch has unveiled a brand platform that uses the "U" from its name as the centrepiece of a campaign.We wanted to find a memorable way of communicating this consumer-first philosophy. �We put U first� is brought to life through an integrated campaign across TV, radio, social and digital, including 10-, 20- and 30-second films. The hero 30-second ad opens with a giant letter U floating in the ocean. It then starts sinking before the water becomes shark-infested. A voiceover says: �Hello, U. It�s stressful when bills are coming at you from all angles.

SILVER

Pig Farm

Animation - for Positive Change : SINGLE

Grey London

PETA UK

Veganism has a problem. People believe there are two kinds of pig farm - a good pig farm and a bad one. This is a lie. We merged classic and current pop culture TV shows to make a stylised cartoon to draw the viewer into watching, before introducing the suffering and violence that is the reality of all pig farms. 'Pig Farm� is a tongue-in-cheek cartoon that shows the ways these animals are tortured before they reach your plate; all to a catchy (yet creepy) soundtrack, that grows more distressing as the film continues.

SILVER

Pig Farm

Animation - Story/Idea : SINGLE

Grey London

PETA UK

British farming likes you to imagine idyllic barnyard scenes of years gone by. In fact, the vast majority of animals raised for the table and live rotten lives. Pig Farm, a dark but humorous look at the realities of where our pork comes from weaves together elements of fantasy and reality, to spark conversations and inspire people to change their eating habits. The cartoon film follows the journey of the pig farmer as he explains to his daughters what his day at the factory entails. As the film progresses the truth behind the industry's practices begin to be uncovered.

SILVER

The Gift of McDonald's

Animation - Digital 3D - CG in live action plates : SINGLE

Leo Burnett

McDonald's

This year�s McDonald�s Christmas ad featured an epic festive light show. Every single light from the first beat is created in CG, perfectly animated to the upbeat dance track. The idea was ambitious from the start, so we decided to partner Black Kite with MJZ at the treatment stage, creating CG tests to see how we could make it work. Ahead of the shoot, streets were Lidar scanned to give us base geometry and light information, from there the team at Black Kite worked tirelessly to build thousands of festive lights, each timed to the beat of our track.

BRONZE

In Hot Water

Animation - for Positive Change : SINGLE

NOMINT

WWF

In Hot Water is a stop-motion film shot entirely on a thermal camera. Created for WWF and launched at COP29, the film tackles the invisible crisis of ocean warming, raising awareness and inspiring urgent action against climate change. How do you visualize something that cannot be seen? How do you convey the invisible, devastating effects of ocean warming? Using a thermal camera, we transformed heat into a vivid, tangible visual language. Each frame required meticulous, frame-by-frame temperature control, alongside precise manipulation of 3D-printed replacement stop-motion models, individually heated using ovens, heat lamps, and heat guns.

SILVER

In Hot Water

Animation - Story/Idea : SINGLE

NOMINT

WWF

In Hot Water is a stop-motion film shot entirely on a thermal camera. Created for WWF and launched at COP29, the film tackles the invisible crisis of ocean warming, raising awareness and inspiring urgent action against climate change. How do you visualize something that cannot be seen? How do you convey the invisible, devastating effects of ocean warming? Using a thermal camera, we transformed heat into a vivid, tangible visual language. Each frame required meticulous, frame-by-frame temperature control, alongside precise manipulation of 3D-printed replacement stop-motion models, individually heated using ovens, heat lamps, and heat guns.

GOLD

In Hot Water

Animation - Lens Based Animation : SINGLE

NOMINT

WWF

In Hot Water is a stop-motion film shot entirely on a thermal camera. Created for WWF and launched at COP29, the film tackles the invisible crisis of ocean warming, raising awareness and inspiring urgent action against climate change. How do you visualize something that cannot be seen? How do you convey the invisible, devastating effects of ocean warming? Using a thermal camera, we transformed heat into a vivid, tangible visual language. Each frame required meticulous, frame-by-frame temperature control, alongside precise manipulation of 3D-printed replacement stop-motion models, individually heated using ovens, heat lamps, and heat guns.

GOLD

Knorr Mini Meals Asia 15s

Animation - Digital 2D : CAMPAIGN

Not To Scale

Knorr

A quartet of films produced by Not To Scale for Knorr and agency MullenLowe, with creative director Ronda helming illustration and animation, and Luc Res� Janin directing live action. The campaign revolves around four hero characters � garlic, chilli, ginger and soy sauce. Driving the animation is how the anthropomorphic ingredients interact with their noodle world, infusing their surroundings with flavour through their antics. The reduced colour palette reinforces the simplicity of the piece, allowing the key elements of the illustration and animation to stand out while emphasising Knorr�s brand identity.

BRONZE

Jingle `Hoops'

Animation - Digital 3D - CG : SINGLE

Passion Pictures

NBA

The spot looks back to the beloved 2013 �Jingle Hoops� commercial giving it a modern-day twist and the mini-superstars a chance to see if they still have it. They play a musical game on a floor covered in toys, sinking hoops to the tune of �Jingle Bells�, in a nod to the original. From LeBron James to Anthony Edwards, the NBA action figures are meticulously crafted by the PASSION Studio, using their expertise to mimic stop-motion animation figures that blend seamlessly into the live-action world�like toys springing to life.

BRONZE

World Of Our Own

Animation - Digital 3D - CG in live action plates : SINGLE

RASCAL

Shelter

Outsider partnered with RASCAL to create a Martian planet and optimize new volume stage technology for a 75-second film directed by Nicholas Goffey and Dominic Hawley. Created by Don't Panic London, the spot follows a girl and her father exploring an alien landscape, only for their adventure to be interrupted by the harsh reality of living in temporary accommodation. The film ends with the tagline: "Love alone can�t protect a child from homelessness, but your donations could," featuring an alien octopus voiced by comedian Adam Buxton. The project involved collaboration with people who have experienced temporary accommodation.

BRONZE

The Gnome of Christmas

Animation - Characters & Creatures : SINGLE

RASCAL

ASDA

The ASDA Christmas commercial brought animated porcelain gnomes to life in a festive supermarket setting. Filmed at Black Island Studios, a scaled-down replica supermarket provided the backdrop with approved aisles, tiled flooring and bespoke lighting. The initial shoot captured live-action scenes and background plates with stationary gnome puppets for composition guidance. These plates became the foundation for animators to populate scenes with lively gnomes, crafted in close collaboration with the production team, director and agency creatives. Over three months, the gnomes� movements were carefully animated, ensuring they came to life in a way that captured the spirit of the season.

BRONZE

World of Our Own

Animation - for CHARITY : SINGLE (moved)

RASCAL

Shelter

Outsider partnered with RASCAL to create a Martian planet and optimize new volume stage technology for a 75-second film directed by Nicholas Goffey and Dominic Hawley. Created by Don't Panic London, the spot follows a girl and her father exploring an alien landscape, only for their adventure to be interrupted by the harsh reality of living in temporary accommodation. The film ends with the tagline: "Love alone can�t protect a child from homelessness, but your donations could," featuring an alien octopus voiced by comedian Adam Buxton. The project involved collaboration with people who have experienced temporary accommodation.

SILVER

Wherever We Go

Animation - Story/Idea : SINGLE

Riff Raff Films

Telstra

Telstra launched their new brand platform �wherever we go� with an integrated campaign that's as charmingly distinctive as it is ambitious. The change in direction for the brand is best highlighted with a whimsical animated film called �Wherever We Go�, which features two characters who journey together through a wondrous world in perfect harmony, as a metaphor for partnership. Brought to life by Oscar nominated animation duo, Smith and Foulkes, �Wherever We Go� is set to a whistling composition of the iconic �Islands in the Stream�.

GOLD

Owned by You, Right by You

Animation - Digital 2D : SINGLE

VCCP

Co-op

Co-op may have been born in 1844, but is a true business made for today: owned by the people, for the people. The new brand proposition Owned by You, Right by You was born to tell the Nation why Co-op is different and how it brings value to its members. We launched on ITV with our hero 60�. In collaboration with the production company, the work was created using stop-motion animation, with each frame actually being printed and cut through the receipt printer, and then shot on film.

SILVER

Owned by You, Right by You

Animation - Story/Idea : SINGLE

VCCP

Co-op

Co-op may have been born in 1844, but is a true business made for today: owned by the people, for the people. The new brand proposition Owned by You, Right by You was born to tell the Nation why Co-op is different and how it brings value to its members. We launched on ITV with our hero 60�. In collaboration with the production company, the work was created using stop-motion animation, with each frame actually being printed and cut through the receipt printer, and then shot on film.

GOLD

Owned by You, Right by You

Animation - Lens Based Animation : SINGLE (moved)

VCCP

Co-op

Co-op may have been born in 1844, but is a true business made for today: owned by the people, for the people. The new brand proposition Owned by You, Right by You was born to tell the Nation why Co-op is different and how it brings value to its members. We launched on ITV with our hero 60�. In collaboration with the production company, the work was created using stop-motion animation, with each frame actually being printed and cut through the receipt printer, and then shot on film.

GOLD

Owned by You, Right by You

Animation - Motion Design : SINGLE

VCCP

Co-op

Co-op may have been born in 1844, but is a true business made for today: owned by the people, for the people. The new brand proposition Owned by You, Right by You was born to tell the Nation why Co-op is different and how it brings value to its members. We launched on ITV with our hero 60�. In collaboration with the production company the work was created using stop-motion animation, with each frame actually being printed and cut through the receipt printer, and then shot on film.

GOLD

Awaken Your Madness

Film Craft - Sound Design : SINGLE

750MPH

Nike

Shot to build up excitement for the 2024 Euros and starring Erlin Haaland, Vinicius Junior and Kylian Mbapp�, Nike's 2024 UEFA European Football Championship campaign explores the extreme dedication and eccentric efforts top footballers take to achieve greatness. From cryochambers to eating cow hearts, the ad showcases the obsession and passion that drive these athletes, offering an unfiltered look at the lengths they go to for brilliance. It�s a celebration of the madness and discipline that separates the best from the rest, inspiring others to push boundaries in pursuit of excellence.

GOLD

Uysk vs Fury

Film Craft - Sound Design : SINGLE

750MPH

Riyadh Season

Megaforce reimagines Tyson Fury and Oleksandr Usyk�s rivalry in a parody horror trailer that blends suspense, humor, and cinematic flair. This unforgettable campaign takes fans beyond the ring, showcasing the fighters� bold personalities through eerie yet comedic moments. Fury and Usyk haunt each other in surreal, everyday scenarios: unsettling reflections, echoing laughter in empty spaces, and bizarre encounters that blur reality. The psychological tension builds with every uncanny twist, highlighting their mental battle leading up to the fight. Culminating in a surreal, otherworldly showdown, the promo delivers an entertaining and spine-chilling narrative, leaving fans eagerly anticipating their ultimate clash.

BRONZE

Everything or Nothing

Film Craft - Sound Design : SINGLE

750MPH

Riyadh Season

"Everything or Nothing" is an intense promo film for the highly anticipated boxing match between Terence Crawford and Israil Madrimov. Set during Riyadh Season, the film captures Madrimov's risk of his undefeated record in a legacy-defining fight. The film powerfully portrays the fighters' emotional journeys, from their childhood introduction to boxing to the tense moments leading up to their August 3rd, 2024 showdown. Through striking scene transitions, it highlights their tough childhoods, sleepless nights, and career-defining experiences.

SILVER

Anatomy of a Champion

Film Craft - Sound Design : SINGLE

750MPH

FIGS

Healthcare professionals are portrayed as builders of bodies that break records. With the gritty reality of that job juxtaposed against a sweet nursery rhyme about the anatomy of the human body. Every single sound you hear was created specifically for the film through either sound design, foley or manipulation of sfx. The sounds are very visceral throughout this spot creating almost uncomfortable listen for the audience.

SILVER

You're Not Ready

Film Craft - Sound Design : SINGLE

750MPH

Netflix

This spot showcases the best Netflix has to offer! It takes the viewer on an immersive journey. The ad follows a woman in a board meeting as she is thrown into the world of Netflix. She is depicted seamlessly going in, out and through all the different worlds of the Netflix shows that we know and love! Quick, punchy transitions between scenes heighten the energy, creating a dynamic flow that mirrors the diversity of Netflix�s offerings. It�s a bold, vibrant celebration of the platform�s ability to immerse us in countless stories, leaving viewers captivated and ready to hit play.

GOLD

Call Of The Kings

Film Craft - Sound Design : SINGLE

750MPH

6 Kings Slam

SILVER

The Pass

Film Craft - Sound Design : SINGLE

750MPH

Accenture

Titled 'The Pass', the ad uses a Hail Mary football pass to symbolize Peacock�s rapid growth, illustrating Accenture's role in scaling the streaming platform. The surreal coast-to-coast journey of the football through iconic American landscapes reflects the diversity and passion of football fans across the country. Rather than focusing on technical aspects, the campaign emphasizes the cultural significance of football and Accenture�s ability to reinvent businesses, showcasing real football fans instead of actors.

BRONZE

Wear Wool, Not Waste

Film Craft - Sound Design : SINGLE

AMBIT

The Woolmark Company

�Wear Wool, Not Waste� leverages the horror genre as a metaphor to depict the fast fashion clothing crisis. By framing synthetic garments as zombie-like remnants of our past fashion decisions, the film evokes an emotional & immediate response by depicting the scale of the synthetic problem. Our visceral sound design emphasises the imposing threat of synthetic garments, building intensity & momentum as the synthetic stampede grows bigger in scale. Sonically we transition from a feeling of tension and drama to a final resolve of elegance and vulnerability, highlighting there is hope if we can make a change.

BRONZE

Vienna Tourism - The Last Place

Film Craft - Sound Design : SINGLE

Factory Studios

Vienna Tourist Board

BRONZE

Channel 4 Paralympics - Considering What?

Film Craft - Sound Design : SINGLE

Factory Studios

Channel 4

GOLD

BBC Olympics 2024 - Welcome To The City Of Love

Film Craft - Sound Design : SINGLE

Factory Studios

BBC

BRONZE

Disney - The Boy and The Octopus

Film Craft - Sound Design : SINGLE

Factory Studios

Disney

BRONZE

UNFINISHED by Ellen White

Audio Book - Sound Design : SINGLE

Factory Studios

EE

Unfinished is an intentionally incomplete audiobook by Lioness Ellen White, focusing on the online hate footballers face. Ellen�s younger voice narrates, only to be interrupted by rising whispers of hate that crescendo into a chaotic mix of noise, hate speech, digital notifications, and self-doubt. I recorded real online comments and manipulated them to feel more menacing. Using reversed reverb, distortion, pitch bending, and time-stretching, I made them sound progressively inhuman. Panning and pitch automation create a Doppler effect, making the notifications seem as though they�re rushing toward the listener, intensifying the feeling of the digital assault on Ellen�s psyche.

BRONZE

Skin Cancer UK - The Melanoma Law

Film Craft - Sound Design : SINGLE

Final Cut

Ogilvy UK

The film features ex-sunbed user Ross Robinson, who has a lesion on his back from continued sunbed use, to deliver the message and urge people to sign a petition for change.

SILVER

Empty Words

Radio - Performance : SINGLE

Global Media Group Services Limited

Admiral

Voice communicates much more than the words in a script. So when Admiral wanted to put the meaning back into the words �Drive Safely�� we cast crash survivor Nick Bennett. Nick�s injuries affected his speech, and he requires time to express himself verbally; something we were careful to treat with respect in recording and editing. Ultimately, through his authentic, natural performance and testimony, Nick was able to communicate the impact of reckless driving in a way which emotionally connects with the listener.

GOLD

Empty Words

Radio - 31secs or over : SINGLE

Global Media Group Services Limited

Admiral

Young male drivers are four times more likely to be killed or seriously injured in a car accident than those over 25. Admiral partnered with Global to help put the meaning back into the phrase "Drive Safely" for young drivers. A clinical psychotherapist advised that risk takers feel invincible, but real-life stories highlighting the long-term physical and emotional impact can help them realise the unconsidered consequences of their actions. We know that voice communicates much more than the words in a script; the emotional subtext is inescapable. We decided the idea required a genuine story told by a genuine

GOLD

The Unsafest Journey

Radio - Sound Design : SINGLE

Havas London

Refugease

The Unsafest Journey delivers a powerful message: �Some journeys cost everything. Help refugees avoid this journey by donating the cost of yours.� It draws a striking comparison between the everyday commute of Londoners and the life-threatening sea crossings refugees make in search of safety, urging donations to support the cause. Capturing the attention of fast-moving, focused commuters was challenging. The strategy was to disrupt their journey without obstructing it. It was achieved through carefully planned art direction and media placement. The campaign took over prominent digital spaces, ran ads in commuter newspapers, and interrupted radio spots during peak travel times.

GOLD

The Unsafest Journey

Radio - Charity/Public Service : SINGLE

Havas London

Refugease

The Unsafest Journey delivers a powerful message: �Some journeys cost everything. Help refugees avoid this journey by donating the cost of yours.� It draws a striking comparison between the everyday commute of Londoners and the life-threatening sea crossings refugees make in search of safety, urging donations to support the cause. Capturing the attention of fast-moving, focused commuters was challenging. The strategy was to disrupt their journey without obstructing it. It was achieved through carefully planned art direction and media placement. The campaign took over prominent digital spaces, ran ads in commuter newspapers, and interrupted radio spots during peak travel times.

GOLD

The Unsafest Journey

Radio - 0-30secs : SINGLE

Havas London

Refugease

The Unsafest Journey delivers a powerful message: �Some journeys cost everything. Help refugees avoid this journey by donating the cost of yours.� It draws a striking comparison between the everyday commute of Londoners and the life-threatening sea crossings refugees make in search of safety, urging donations to support the cause. Capturing the attention of fast-moving, focused commuters was challenging. The strategy was to disrupt their journey without obstructing it. It was achieved through carefully planned art direction and media placement. The campaign took over prominent digital spaces, ran ads in commuter newspapers, and interrupted radio spots during peak travel times.

GOLD

The Voice

Film Craft - Sound Design : SINGLE

King Lear

B&Q

SILVER

Awards 2025

2025 full winners list