2025 winners | Creative Circle 8/12

Creative Circle Shortlisted Social graphic square.jpg

The Co-Worker

Gaming - Culture/Community Engagement : SINGLE

Mother

IKEA

IKEA needed to attract a new generation of co-workers and show the world we do careers differently. So to get them excited, we went to them and opened a new store�on Roblox. Where anyone could experience what it�s like to work at IKEA. To get the world talking, we offered people a real salary to work at our virtual store. News broke, 178,000 people applied, and most importantly, IKEA saw a 50% increase in real-world job applications.

GOLD

For The Club

Gaming - Game Trailer : SINGLE

Uncommon Creative Studio

EA Sports FC

We created in partnership with EA Sports FC a launch trailer for FC25 featuring Jude Bellingham, cover star of both EA SPORTS FC 25 and EA SPORTS FC Mobile, alongside Ballon d�Or F�minin winner Aitana Bonmat�, and football icons David Beckham, Zinedine Zidane and Gianluigi Buffon, each demonstrating an unwavering commitment �For The Club� The hero film encapsulates the deep passions, sacrifices, and dedication of players and gamers around the world �For The Club.� From the stadium to the streets, and the dirt pitches and screens in between, the launch film showcases a tapestry of footballing talent.

SILVER

Considering What? Paris Paralympics 2024

General - Integrated Campaign for Positive Change

4creative

Channel 4

The Paralympics is the 3rd biggest sporting event in the world, but shockingly 60% of viewers still watch to see athletes �overcoming disabilities� � a problematic & patronising attitude. We created a campaign that pulled no punches, showing how Paralympians face the same brutal forces as any elite athlete but it also called out the audience on their at times condescending view of para-sport. The visceral & unexpected approach across all media cut through the usual sport ad tropes so that our message stayed with the audience.ensuring Channel 4�s Paralympic Games coverage got 19.1 million viewers across linear and streaming.

SILVER

Paris Paralympics 2024: Considering What?

General - Integrated Campaign

4creative

Channel 4

The Paralympics is the 3rd biggest sporting event in the world, but shockingly 60% of viewers still watch to see athletes �overcoming disabilities� � a problematic & patronising attitude. We created a campaign that pulled no punches, showing how Paralympians face the same brutal forces as any elite athlete but also called out any behaviour that exemplified condescending views of para-sport. This approach contributed to raising awareness of the Paralympics to 70% of UK adults. But, most importantly received plaudits from the disabled community and shifted conversation on from outdated ableist attitudes.

SILVER

General Election 2024. Be Lazy.Just Vote.

General - Integrated Campaign

4creative

Channel 4

What do you do when the Prime Minister calls a snap election and you�re a public service broadcaster, so you need to respond but you�re actually kinda busy? You make the laziest campaign you can to get people to embrace their own laziness and vote - because voting is actually the most minimal-effort kinda way to affect change. We knocked up a lo-fi rebrand by simply adding �th� to our 4 logo, then posters, coverwraps and digivans all encouraged people to vote, by reminding them what little effort it required, all in a design inspired by the UK�s polling station.

SILVER

Vote stamp

General - Most Creative Use of Non Traditional Media : SINGLE (moved)

BBC Creative

BBC

2024 was the first time you needed a photo ID to vote, but 33% of young people didn�t know about the new law (source: The Electoral Commision). But 100% of them know you need ID for a night out. So, in the week before the election, we harnessed the unusual direct medium of club entry stamps, to give young people a lasting reminder. Pubs, clubs and bars across the UK swapped their entry stamps for ours, which printed a semi-permanent message directly on to young people�s arms after they showed their ID, reading YOU NEED I.D. TO VOTE TOO.

GOLD

Planet Earth III, Narrated By Kids

General - Integrated Campaign for Positive Change

BBC Creative

BBC

Sir David Attenborough has been the voice of nature for 70 years. But, in a climate crisis, one voice alone is not enough. Become a Voice for Nature is a campaign encouraging people to speak up to protect Planet Earth. In addition to activity on social media, TV trails and a webpage, we broadcast a special Earth Day episode of Planet Earth III, Narrated by Kids. By replacing Attenborough as the narrator, we gained national headlines, an earned reach of 367 million, spreading our message that anyone can be a voice for nature, no matter how small your voice is.

GOLD

Planet Earth III, Narrated By Kids

General - Integrated Campaign

BBC Creative

BBC

Sir David Attenborough has been the voice of nature for 70 years. But, in a climate crisis, one voice alone is not enough. Become a Voice for Nature is a campaign encouraging people to speak up to protect Planet Earth. In addition to activity on social media, TV trails and a webpage, we broadcast a special Earth Day episode of Planet Earth III, Narrated by Kids. By replacing Attenborough as the narrator, we gained national headlines, an earned reach of 367 million, spreading our message that anyone can be a voice for nature, no matter how small your voice is.

SILVER

Vote stamp

General - Low Budget : SINGLE

BBC Creative

BBC

2024 was the first time you needed photo ID to vote, but 33% of young people didn�t know about the new law. But 100% of them know you need ID for a night out. So, in the week before the election, we harnessed the unusual medium of club entry stamps, to give young people a lasting reminder. Clubs and bars across the UK swapped their entry stamps for ours, which printed a semi-permanent message on people�s arms after they showed their ID, reading YOU NEED I.D. TO VOTE TOO. Total budget for design, production and delivery was �2.5k.

GOLD

Fire Safe Sari

General - Most Creative Use of Non Traditional Media : SINGLE (moved)

BBH

After a serious fire incident where Sim�s grandmother�s sari caught fire, Sim and Katy decided to research the relationship between traditional Indian clothing and fire accidents. During Diwali, the fire risk increases globally by as much as 33%. To raise awareness about this issue, Sim and Katy hand-made the first fire safe sari, entirely out of fire blankets. They wanted to preserve the integrity of a traditional sari but give it a twist of modern innovation. Each element was created from non-combustible materials resulting in a completely wearable garment that speaks to the asian community in a visually striking way.

SILVER

Bundles of Joy - Case Study Film

General - Integrated Campaign

BBH

Burger King

For many mothers, the food you have straight after birth is one of the most amazing and unforgettable meals of all time. And many of them turn to Burger King. �Bundles of Joy� was a campaign born from that insight. Using real images of mums who turned to the brand for their first postpartum meal. Alongside this nationwide out of home, Burger King launched a social film that encapsulated the raw, authentic moments leading up to a mother�s first meal and �The Grill Line�, a bespoke hotline that provided free Whoppers to new mums.

GOLD

Fire Safe Sari

General - Creative Personal Project : SINGLE

BBH

After a serious fire incident where Sim�s grandmother�s sari caught fire, Sim and Katy decided to research the relationship between traditional Indian clothing and fire accidents. During Diwali, the fire risk increases globally by as much as 33%. To raise awareness about this issue, Sim and Katy hand-made the first fire safe sari, entirely out of fire blankets. They wanted to preserve the integrity of a traditional sari but give it a twist of modern innovation. Each element was created from non-combustible materials resulting in a completely wearable garment that speaks to the asian community in a visually striking way.

BRONZE

Get Comfortable - First Office Poo

General - Integrated Campaign

Biscuit Filmworks

Andrex

Andrex has been the UK�s favourite brand of toilet tissue since 1959, and through decades of advertising it�s become synonymous with its much-loved icon, the Andrex Puppy. By redeploying the Andrex Puppy and Britain�s famed sense of humour, we helped the nation confront, rather than conceal, their toileting anxieties. We developed a national campaign that confronted people about their toileting behaviours and ultimately adopt healthier habits. Get Comfortable is a rallying cry to Brits, championing a healthy relationship with toileting.

BRONZE

Welcome to Poo

General - Creative Personal Project : SINGLE

Joe Foale Groves and Gagandeep Jhuti

The Sea

To raise awareness of the sewage crisis we gave a seaside town� one of the worst affected areas in the country, a rebrand� turning Poole into Poo. We changed every sign in the town, covering up the �LE� with a custom sticker for every single one. We scavenged materials from our office after hours and despite spending zero money, we got 98M in online reach and major coverage in local press and radio. And we received special attention from Poo, sorry, Poole Council, and the poolice. But in the fight for cleaner water, a criminal record beats swimming in shit.

GOLD

Welcome to Poo

General - Low Budget : CAMPAIGN

Joe Foale Groves and Gagandeep Jhuti

The Sea

Water companies illegally dump millions of tonnes of raw sewage into English waters. To raise awareness, we gave a seaside town, one of the worst affected areas, a rebrand � turning Poole into Poo. We changed every sign in the town - covering up the �LE� with a custom sticker for each one. We created these after hours, using scavenged office supplies, without client or agency involvement. Despite spending zero money, we made a big splash with 98M in online reach and major coverage in local press and radio. And special attention from Poo, sorry, Poole council and the poolice.

GOLD

Liming With Gran

General - Integrated Campaign for Positive Change

Ketchum

Genomics England & University of Cambridge

Caribbeans believe it�s taboo to talk openly about genetic health history, even with family members. This silence is costing lives. A deep dive into Caribbean-island culture revealed their affection for Liming, �hanging out� over good conversation and laughter. But how do we get the London Caribbean community liming together. The answer, dominoes! We created a bespoke handcrafted set of dominoes full of beautiful pieces. We made a short doc with a grandmother and grandson, in the cinema, an outdoor campaign in malls, bus stops, rail and TfL Windrush line and put more sets into the hands of the community

BRONZE

Liming With Gran

General - Most Creative Use of Non Traditional Media : SINGLE (moved)

Ketchum

Genomics England & University of Cambridge

Caribbeans believe it�s taboo to talk openly about genetic health history, even with family members. This silence is costing lives. A deep dive into Caribbean-island culture revealed their affection for Liming, �hanging out� over good conversation and laughter. But how do we get the London Caribbean community liming together. The answer, dominoes! We created a bespoke handcrafted set of dominoes full of beautiful pieces. We made a short doc with a grandmother and grandson, in the cinema, an outdoor campaign in malls, bus stops, rail and TfL Windrush line and put more sets into the hands of the community

SILVER

The Meal

General - Integrated Campaign

Leo Burnett

McDonald's

For 50 years Happy Meal has existed to put a smile on children�s faces. However, research revealed that half of all children feel pressure to be happy, even when they�re not. So, for the first time ever, we removed the iconic Happy Meal smile from every box in all 1,400 restaurants and across all customer touchpoints. Fronted by Rio Ferdinand alongside a poignant film, �The Meal� launched during Mental Health Awareness week, communicating a powerful message about the importance of recognising children�s emotions, and kickstarting nationwide conversations with 8billion+ global impressions, 80% positive sentiment and selling 2.5million Happy Meals.

SILVER

Octavia Redditor Edit

General - Content Led Integrated Campaign

Leo Burnett

Skoda UK

Reddit. The Wild West of social media. But, also where we found?r/CarTalkUK. The UK�s biggest car community. And to our surprise, they?worship?the �koda Octavia. Seriously. They call it?�Our Lord & Saviour.� So, what do you do when your car has a cult following? Hand them the keys. We let r/CarTalkUK create the world�s first car built by a Reddit Community. They test-drove it. We turned their words into ads. Social. OOH. Everywhere. The outcome? A campaign that transformed Reddit threads into business results. Helping �Our Lord & Saviour the �koda Octavia� pull away from the pack.

BRONZE

McRib Mistakes

General - Integrated Campaign

Leo Burnett

McDonald's

For over 10 years, fans have asked about the return of McRib. So when it finally did come back, we decided to tease them with a series of "mistakes". First, we sent a test notification to over 1.3 million McDonald's app users in error. If that wasn't bad enough, we pasted up a 48 sheet with one panel wrong. Then we ran an offline edit on national TV. Roller posters broke mid-roll. Corrupted files supplied. And watermarked ads made their way onto the radio. A total disaster that made the McRib the fastest selling launch promo of all time.

GOLD

The Meal

General - Integrated Campaign for Positive Change

Leo Burnett

McDonald's

For 50 years Happy Meal has existed to put a smile on children�s faces. However, research revealed that half of all children feel pressure to be happy, even when they�re not. So, for the first time ever, we removed the iconic Happy Meal smile from every box in all 1,400 restaurants and across all customer touchpoints. Fronted by Rio Ferdinand alongside a poignant film, �The Meal� launched during Mental Health Awareness week, communicating a powerful message about the importance of recognising children�s emotions, and kickstarting nationwide conversations with 8billion+ global impressions, 80% positive sentiment and selling 2.5million Happy Meals.

GOLD

Pre-Nug Agreement

General - Integrated Campaign

Leo Burnett

McDonald's

Sharing Chicken McNuggets is the ultimate act of love and commitment. For the first time, we made that commitment official, creating a formal contract, binding friends and their McNuggets together, forever. By signing the contract, customers were officially linked, so whenever one person ordered McNuggets, the other was automatically given sharing rights. Anyone could take part in this unique brand experience, either at McDonald�s restaurants or online, where an officiator would reward anyone for taking part with free McNuggets (to share, of course). We supported all of with a 360-degree campaign that spanned social, outdoor, press, PR, and events.

SILVER

Where Everything's Done Proper Campaign

General - Long Running Campaign

Lucky Generals

Yorkshire Tea

We started working with Yorkshire Tea in 2016, when they were third in the black tea market, up against giants Tetley and PG Tips. Despite a long-term market decline, we helped Yorkshire Tea become the market leader by 2019. And they continue to grow. How do you become Britain�s best-loved brew? It�s not by cutting corners. Everything Yorkshire Tea does is done proper, and we mean everything. The brand platform we developed, �Where Everything�s Done Proper,� has been running for 8 years, showcasing just how deep Yorkshire Tea�s passion for quality goes.

GOLD

Believe

General - Integrated Campaign

Mother

KFC

The UK is in turmoil, and trust is at an all-time low. The weather betrays you. Politicians lie. Crisp packets are half full. But one thing has never let you down. Has always been reliable. Has always been perfect� Chicken� In these uncertain times, you can always BELIEVE IN CHICKEN.

SILVER

CPR Bra

General - Low Budget : SINGLE

Revolt Communications Ltd

St John Ambulance

1 in 3 people are afraid to give CPR to women because they�re worried about touching breasts. Our ambition was twofold: raise awareness of the gender disparity gap and show training is the solution. On Restart a Heart Day we launched the world�s first life-saving bra for St John Ambulance: The CPR Bra. The budget was �10,000 for bra production and photography. �0 media spend, �0 spent on talent and influencers. Fronted by Millie Bright, we secured a 13min slot on BBC news, 150+ pieces of coverage, 26,400% website uplift. To ensure no woman dies from embarrassment.

SILVER

Sweet Suspicion

General - Integrated Campaign

Saatchi & Saatchi

Waitrose & Partners

What happens when the food is too good? It might go missing. Sweet Suspicion: A Waitrose Mystery is a Christmas �whodunnit� featuring an all-star British comedy with names such as Matthew MacFadyen, Joe Wilkinson, Sian Clifford, Dustin Demri-Burns, Rakhee Thakrar and Eryl Maynard. We didn�t make just one Christmas film. We made two. With Part 1 ending on a cliffhanger, we gripped the nation and turned our viewers into detectives. An entirely integrated campaign, where we dropped daily clues, denials and red herrings. Gamifying Britain�s favourite time of year, adding a pinch of drama (and fun) to the festive season.

GOLD

Hot Couture

General - Integrated Campaign

Sips and Bites

Extra Flamin' Hot

Sweat - it�s a totally natural behaviour but 1 in 4 people have been sweat shamed. This gave us a problem because Extra Flamin� Hot snacks make our fans seriously sweaty. We stepped up to tackle the issue and change the perception of perspiration. Parodying fashion we launched the HOT COUTURE campaign to make sweat stylish. Our Sweat Look set culture on fire with OOH, print, content and the UK�s first ever sweating billboard amassing 1.8 billion in earned impressions. HOT COUTURE caught fire and Extra Flamin� Hot saw a 29% sales growth and was crowned product of the year.

SILVER

Beauty Spotters

General - Low Budget : SINGLE

The & Partners London Limited

Melanoma UK

Western dermatology�s focus on white skin has deadly consequences for people of colour disproportionately affected by melanoma. To tackle this, we created �Beauty Spotters� with MelanomaUK. We pitched the idea, secured funding, and partnered with pro-bono media. We designed nail stickers mimicking Acral Melanoma�s early signs, distributing them to nail salons in diverse communities. This turned manicures into medical checks, sparking conversations about early detection. With nail artists, beauty influencers, and publications, we built a 25-million-strong movement in two months. Now, searching "acral melanoma" online shows symptoms on black and brown skin�ensuring no melanoma goes unnoticed.

GOLD

Money Never Felt Like Monzo

General - Integrated Campaign

Uncommon Creative Studio

Monzo

Monzo, the UK�s largest digital bank with more than 9 million customers, in May �24, launched its new, UK-wide above-the-line campaign: Money Never Felt Like Monzo. The 60� hero film illustrates how Money Never Felt Like Monzo through a series of impactful comparisons � where negative and stressful feelings associated with money management are juxtaposed with empowering, positive emotions, with the latter enabled by banking with Monzo. The out-of-home ads, continued to showcase Monzo�s new creative platform through comparative still images, transforming a broken toilet into a beautiful bird fountain and turning freezing ice blocks into fluffy slippers.

BRONZE

The Rewear Chair

General - Most Creative Use of Non Traditional Media : SINGLE (moved)

Uncommon Creative Studio

Ecover

�The Rewear Chair� is a celebration and reappraisal of the laundry chair � turning an untidy habit into a joyful, interactive and multi-sensory experience. It encourages us to wash-less and think more consciously about our laundry habits. Made from 100% sustainable-materials: wind-felled cedar, complemented with reclaimed ash fixtures, and natural beeswax to smooth the joints. With a natural felt insert infused with cedar oil to deodorise the clothes. Since launch, Ecover experienced a 22% increase in buyers and 23% in market penetration, proving that Ecover�s mission to make cleaning even cleaner can be good for the environment and for business.

SILVER

You Can Do It

General - Integrated Campaign

Uncommon Creative Studio

B&Q

The main challenge with B&Q was to continue to grow brand preference, and do so by reminding the nation that B&Q empower them to improve their homes however they require. Consequently, we bought back the �You Can Do It� slogan - a slogan which has played an integral part in the brand's heritage. In a world that holds people back from believing �they can� - B&Q wants to silence this doubt and inspire action - encouraging people that they can do it.

SILVER

The Rewear Chair

General - Low Budget : SINGLE

Uncommon Creative Studio

Ecover

�The Rewear Chair� is a celebration and reappraisal of the laundry chair � turning an untidy habit into a joyful, interactive and multi-sensory experience. It encourages us to wash-less and think more consciously about our laundry habits. Made from 100% sustainable-materials: wind-felled cedar, complemented with reclaimed ash fixtures, and natural beeswax to smooth the joints. With a natural felt insert infused with cedar oil to deodorise the clothes. Since launch, Ecover experienced a 22% increase in buyers and 23% in market penetration, proving that Ecover�s mission to make cleaning even cleaner can be good for the environment and for business.

BRONZE

A British Original

General - Long Running Campaign

Uncommon Creative Studio

British Airways

We launched a ground breaking campaign with British Airways where no two ads were the same - celebrating the customers, employees & the nation which help to make the airline, a British Original. A British Original continued into '24, with new executions, exploring individual & original reasons people travel, this time celebrating unique & contextual moments. The new executions used playful copywriting to build upon the campaign, demonstrating a high level of craft, embracing some of advertising oldest skills, writing & design, to make a modern classic.

GOLD

The Dirty Protest

General - Most Creative Use of Non Traditional Media : SINGLE (moved)

Uncommon Creative Studio

Sewage pollution can cause low oxygen levels suffocating fish and sea plants, making the ecosystem of our ocean vulnerable to climate change. Sewage pollution can also contain bacteria, viruses & parasites that make people sick with gastro-intestinal symptoms, rashes, skin and eye infections, flu-like symptoms, and worse. The Dirty Protest is an online petition that you sign on Dirtyprotest.org. Your name is then printed using a specially designed ink that features in sewage from drain pipes. The petitions are then printed and delivered to the responsible politicians across the globe.

GOLD

Daisy vs Scammers

General - Innovation/Use of Technology : SINGLE

VCCP

Virgin Media O2

To combat the rising threat of scamming, O2 decided to fight back � by wasting scammers� time. Enter Daisy. A 78-year-old AI granny with ALL the time in the world. Daisy is composed of different advanced Gen-AI models (defining what she says, what she sounds like, how she speaks and what she looks like). She tells rambling anecdotes about her grandchildren and late husband, forgets important information like her bank details and continually tries to share her lemon meringue pie recipe. She can respond instinctively and authentically to any scamming situation. To date, she has wasted over 1000 scammers� time.

GOLD

Yours for 200 Years

General - Integrated Campaign

VCCP

Cadbury - Mondel?z

To celebrate this anniversary, we wanted to recognise 200 years of belonging to Britain. �Yours for 200 Years� put the public front and centre. The nation was asked to search their homes for old photos that featured Cadbury products. Thousands were sent in, which were then displayed on OOH sites across the country. We developed an AI tool that allowed you to see yourself in a historic poster from the Cadbury archive. And in film, we retold our famous Mum�s Birthday ad, showing the generous instinct in us all - this time played out over 200 years of British history.

SILVER

Unsilence the Crowd

General - Innovation/Use of Technology : CAMPAIGN

VML UK

Sela X Newcastle United

Unsilence The Crowd revolutionized football accessibility for deaf fans. Using haptic technology woven into NUFC shirts, the campaign translated stadium noise into vibrations, allowing deaf fans to "feel" the match atmosphere. This world-first technology debuted live before 60,000 fans and a global TV audience, earning widespread praise and plans for wider adoption within the football community. The campaign's success generated extensive media coverage across 37 countries, reaching over 5 billion people, boosting Sela and RNID's brand reputation and establishing their innovative capabilities within the global football landscape.

GOLD

Unsilence the Crowd

General - Integrated Campaign

VML UK

Sela X Newcastle United

Unsilence The Crowd revolutionized football accessibility for deaf fans. Using haptic technology woven into NUFC shirts, the campaign translated stadium noise into vibrations, allowing deaf fans to "feel" the match atmosphere. This world-first technology debuted live before 60,000 fans and a global TV audience, earning widespread praise and plans for wider adoption within the football community. The campaign's success generated extensive media coverage across 37 countries, reaching over 5 billion people, boosting Sela and RNID's brand reputation and establishing their innovative capabilities within the global football landscape.

BRONZE

Sound Scales

General - Innovation/Use of Technology : SINGLE

VML UK

Diageo

Baileys iconic bottle has a problem. It's dark thick glass made to protect the liquid from external light also prevents people from knowing how much is left. This is also business problem as many of the bottles stored could be empty. We wanted to turn this business challenge into an opportunity to inspire and delight consumers with treats and discount offers in an innovative way. We created "Sound Scales," a mobile audio tool that enables people to know how much Baileys they have left by simply blowing across the top of the bottle.

BRONZE

Unsilence the Crowd

General - Integrated Campaign for Positive Change

VML UK

Sela X Newcastle United

Unsilence The Crowd revolutionized football accessibility for deaf fans. Using haptic technology woven into NUFC shirts, the campaign translated stadium noise into vibrations, allowing deaf fans to "feel" the match atmosphere. This world-first technology debuted live before 60,000 fans and a global TV audience, earning widespread praise and plans for wider adoption within the football community. The campaign's success generated extensive media coverage across 37 countries, reaching over 5 billion people, boosting Sela and RNID's brand reputation and establishing their innovative capabilities within the global football landscape.

SILVER

Don't Drink and Dive

General - Integrated Campaign for Charity/Public Service

Wieden+Kennedy

Malibu

1 in 4 drownings in the UK involve alcohol. As a brand predominately enjoyed on beach holidays and by water, Malibu Rum had a responsibility to raise awareness and drive meaningful change. ? We partnered with the RLSS UK and Olympic diver Tom Daley, to make a knitted poolside collection with a simple message: Don�t Drink & Dive. We launched a PSA; made 'Daley Reminder' films, floated floating billboards and auctioned the pair worn by Tom for �10,100. More than making headlines, this campaign raised public awareness, changed behaviour and raised vital funds for charity.

GOLD

Most Promising Colourist

Franziska Heinemann

Boxfish GbR

Franziska Heinemann is a colorist and director who collaborates globally on commercials, music videos, films, and TV series. Her passion for reading, painting, and drawing, along with her love for exploring museums and nature, has shaped her keen eye for aesthetics and fine details. Based primarily between Bavaria and Cape Town, her portfolio includes collaborations with renowned brands such as Adidas, Benetton, Doctors Without Borders, Google, and Tesla. Her distinct look for Guardians of Colors gained industry-wide acclaim and was screened at Camerimage.

SHORTLISTED

Most Promising Commercial Film Director

Franziska Heinemann

Boxfish GbR

Franziska Heinemann is a colorist and director who collaborates globally on commercials, music videos, films, and TV series. Her passion for reading, painting, and drawing, along with her love for exploring museums and nature, has shaped her keen eye for aesthetics and fine details. While stepping into the scene as a colorist she found her passion for directing human and purpose driven projects as well. With her directorial work she focuses on small companies with big stories to tell.

SHORTLISTED

Most Promising Production Company Producer

Jacob Burckhardt

UPPERFAST

In 2021, Jacob, at just 21 years old, founded UPPERFAST. His focus is on advancing filmmaking through a dedication to exceptional craft and the innovative application of future-proof production technologies. He is passionate about nurturing emerging directorial talent. In all projects, Jacob took the role of Executive Producer, helping the directors (Vincent Boehringer, Leve Kühl and Alexander Peschke) shape their vision as well as taking care of financing, client relations and overseeing the line producers.

SHORTLISTED

Most Promising Commercial Film Director

Leve Kühl

Upperfast GmbH

Born in '97, Leve's journey began with skate and surf films. He quickly discovered his love for cinema and worked as an editor in San Francisco before enrolling at the Filmacademy Baden-Wuerttemberg. There he deepened his focus on narrative writing and directing actors.

SHORTLISTED

Most Promising Editor

Simon Klinkertz

Simon is an award-winning Berlin-based editor whose level of creativity is exceptional when it comes to storytelling and transporting moods through connections between images and sound. He worked on commercials, collaborating with top directors such as Camille Summers-Valli, Dorian & Daniel, Renee Maria Osubu, Salomon Ligthelm or Stini Röhrs and international production companies like SomeSuch, Zauberberg, Stink Films, Tempomedia, Psyop and BWGTBLD. Simon has cut campaigns for international brands including BMW, Google, Hyundai, Mercedes, Netflix, Porsche, Rimowa, Supreme, Versace and more. His versatile work spans all formats and storytelling approaches. Simon is represented by S EC.

SHORTLISTED

Thrown Around

Music Video - Promo Film : SINGLE

Anonymous Content

James Blake

SILVER

Thrown Around

Music Video - Story/Idea : SINGLE

Anonymous Content

James Blake

James Blake's "Thrown Around" is the first music video off of his independently released album. Newcomer directing duos The Reids' protagonist-led filmmaking that harnesses real life through an aesthetic lens is perfectly encapsulated in their music video for James Blake�s �Thrown Around�. A defiant mix of surrealism and docu-style, captured on a custom 360 rig, sees the newly independent artist wading through the worst 24 hours of his life.

GOLD

Body On Me

Music Video - Direction : SINGLE (moved)

CANADA

SAINt JHN

In the video for Body On Me, SAINt JHN plays a robot who becomes sentient, and contemplates the dawn of humanity. Guided through the narrative by an instruction manual, we are shown each step of the journey, from the robot being switched on, through to his eventual revolt - driven by a very human emotion. Meditating on themes of technology, the human experience and the morality of androids, seamless visual effects and production design help tell the story.

GOLD

Babe

Music Video - Direction : SINGLE (moved)

ELEANOR

Louis Culture

Evoking the dreamy essence of 2010�s nostalgia, Babe's visual storytelling expresses the authentic emotion of a couple�s romance and breakup. It is director Ella Ezeike's attentive, careful craft-focused approach that makes the performances feel so tender and passionate and the dynamic world of this narrative feel so alive. A character of its own, the neighborhood is alive behind this couple. The dynamic, character-filled background builds out the rich world of this love story. Shooting in black and white and on film, Ezeike narrates this love story with surreal and intimate visual language.

BRONZE

Awards 2025

2025 full winners list