Awards 2025

1st

2nd

3rd

4th

5th

6th

7th

8th

9th

10th
Uncommon Creative Studio

Leo Burnett

BBH

Saatchi&Saatchi

VCCP Group LLP

VML UK

Mother

Wieden+Kennedy

The & Partners London Limited

Havas London
1st

2nd

3rd

4th
Biscuit Filmworks
Riff Raff Films
Knucklehead
Anonymous Content
1st

2nd
Electric Theatre Collective

Time Based Arts
1st

2nd

3rd
Cabin Edit

Final Cut

Marsheen
1st

2nd

3rd
750MPH

String and Tins

Factory Studios
1st

2nd

3rd
Burger King - Bundles of Joy

Agency - BBH

Prod Co - Magna
Nils Leonard
Founder
Uncommon Creative Studio

Most Creative Agency 2025

1st

2nd

3rd

4th

5th

6th

7th

8th

9th

10th

Uncommon Creative Studio

Leo Burnett

BBH

Saatchi&Saatchi

VCCP Group LLP

VML UK

Mother

Wieden+Kennedy

The & Partners London Limited

Havas London

Most Creative Production Company 2025

1st

2nd

3rd

4th

Biscuit Filmworks
Riff Raff Films
Knucklehead
Anonymous Content

Most Creative Post Production Company 2025

1st

2nd

Electric Theatre Collective

Time Based Arts

Most Creative Editing House 2025

1st

2nd

3rd

Cabin Edit

Final Cut

Marsheen

Most Creative Audio Production Company 2025

1st

2nd

3rd

750MPH

String and Tins

Factory Studios

Creative Circle Gold Of Golds 2025

Is:

Burger King - Bundles of Joy

Agency - BBH

Prod Co - Magna

2025 Presidents Award

Nils Leonard
Founder
Uncommon Creative Studio

2025 full winners list

Clear filters

Creative Circle Shortlisted Social graphic square.jpg

Home of Halloween

Film Craft - Direction : SINGLE (moved)

Publicis London

Tourism Ireland

At some point, thousands of years ago, people started wearing costumes to disguise themselves from spirits who walked the earth on the eve of Winter. It�s hard to know exactly how Halloween began, but we know it began in Ireland, and it might have gone something like this� It�s celebrated all over the world but only Ireland can claim its true origins. That�s why Tourism Ireland decided to tell the origin story, in 16mm black and white, letting the world know there�s only one Home of Halloween and firmly positioning Ireland as an alternative Autumn/Winter destination among international audiences.

SILVER

Power Progress

Film Craft - Direction : SINGLE

Pulse Films

Tonal

Aube Perrie presents the future of fitness with his striking spot for Tonal, in collaboration with Ari Weiss� Quality Experience. Backdropped by a dark and gritty turn-of-the-century Victorian town, our hero desperately tries to break free from working out in the grueling past.

SILVER

Money Never Felt Like Monzo

Film Craft - Direction : SINGLE

Ridley Scott Associates

Monzo Bank

Uncommon Creative Studio turned to RSA and director Marie Schuller to direct the global campaign �Money Never Felt Like Monzo� � earning Monzo Marketing Society Brand of the Year. The first commercial in five years for the digital bank leant into Marie�s use of bold, colourful and impactful visuals to deliver a message of empowerment. The film screened across TV, VOD, cinema and YouTube, with a primetime launch during �Britain�s Got Talent,� before running globally in USA, AU/NZ, Canada, Ireland, France, Germany, Asia, Europe, LATAM and MEA.

BRONZE

The Gifting Hour

Film Craft - Direction : SINGLE

Riff Raff Films

John Lewis

Released in 2024, John Lewis Christmas ad 'The Gifting Hour' is a heartwarming narrative exploring the sentimental journey of finding the perfect gift. Well known for being the UK's most favourite Christmas advert every year, the ad depicts a woman revisiting cherished memories to select a meaningful present for her sister. Accompanied by Richard Ashcroft's acoustic Sonnet, it blends nostalgia and festive spirit?.

SILVER

Crawford Vs Madrimov "Everything Or Nothing"

Film Craft - Direction : SINGLE

Riff Raff Films

Riyadh Season

Rich Hall directs a striking film through Big Time Creative Shop, promoting the upcoming fight between Terence Crawford and Israil Madrimov. Everything each fighter has ever been through to get there, are set in these points of convergence. From the corners of childhood bedrooms and family living rooms, of training gyms and cross-country trains, to this impending ring in LA�s BMO Stadium. Hall uses the geography of the square ring and its four corners to connect the past with the present, so the fight and flashbacks are visually linked.

GOLD

Usyk Vs Fury 2 'Reignited'

Film Craft - Direction : SINGLE

Riff Raff Films

Riyadh Season

Get ready for a clash of titans with a chilling twist! Tyson Fury and Oleksandr Usyk meet in the ring in a battle of champions, reimagined through an unforgettable boxing promo by Megaforce. Inspired by the style of a parody horror trailer, this promo combines cinematic flair, humour, and suspense to captivate fans worldwide.

GOLD

BIG Christmas

Film Craft - Direction : SINGLE

Rogue

Sainsbury's

BRONZE

Make The World A Refuge

Film Craft - Direction : SINGLE

Rogue

Refuge

SILVER

Clocking Off

Film Craft - Direction : SINGLE (moved)

Saatchi & Saatchi

"Clocking Off" captures the moment workers break free from the daily grind, returning home to their families already caning the broadband. We wanted to emphasize the stark contrast between the greyscale monotony of the workplace and the full-colour bliss of home�where you�re finally left to your own devices. That�s why we immersed the workplace in a world of black and white. Cinematic. Graphic. Real. Raw. Dystopian. This stark visual contrast amplifies the shift, making the full-colour freedom of home feel even more powerful.

SILVER

Hey Jude

Film Craft - Direction : SINGLE

Spindle

Adidas

Adidas back Jude Bellingham in the Euros. Soundtracked with the iconic Beatles track, performed live by Sir Paul McCartney, this rousing film reflects on England�s history of football heartache, but perhaps Jude and a new generation of players can overcoming the pressures of their nation�s past disappointments. The story of hope features some familiar faces, with David Beckham and Frank Lampard reflecting on their own tournament history. Stormzy, Laura Woods and Ian Wright can also be seen joining fans in embracing the joy of a major tournament summer.

GOLD

Awaken Your Madness

Film Craft - Direction : SINGLE

Wieden+Kennedy

Nike

With this film we wanted to put a spotlight on that bit of madness that all great footballers have, the quality that lets them push their bodies to the extreme and also lifts them to the top: the crazy diets, the recovery chambers, the injuries�even popping your own blisters. But it wasn�t enough to simply show the viewer, we wanted them to feel the madness. We drew on thriller film tropes to bring to life their internal madness. David Fincher style bullet cut vignettes reveal each athlete�s unique obsessive traits while brooding composition and cinematography heightened the mad psychotic feeling.

BRONZE

Swing

Film Craft - Direction : SINGLE (moved)

You're the Goods

Papaya

Play On, a brand platform celebrating the power of play. The debut film, Swing, brings this vision to life, inspiring adults to rediscover a nostalgic sense of play. Set high above NYC, two men compete on the world�s biggest swing, captured entirely in-camera for an authentic thrill. With stunt teams from Dune and Mission Impossible, the actors soared from a 165-foot-high crane�delivering a breathtaking spectacle that embodies Papaya�s ambition to push gaming beyond the screen.

GOLD

Awaken Your Madness

Film Craft - Direction : SINGLE

magna studios

Nike

Erling Haaland, Vinicius Junior, and Kylian Mbapp� each have a screw loose, and innate madness that sets them apart from the competition.

BRONZE

Silent Night

Film Craft - Use of Adapted Music : SINGLE

Arts and Sciences

Erste Bank

Credit: KO Music (Composers: Matteo Pagamici & Michael Künstle/Producers: Andy Oskwarek & Philip Kay)

SILVER

Hey Duggee 'Alphabet for Adults'

Film Craft - Use of Original Music : SINGLE

BBC Creative

BBC

We needed to give parents a reason to choose Hey Duggee on iPlayer over kids� shows on YouTube, so we gave them 26. We created the first Hey Duggee song that spoke to directly to parents and hilariously displayed all the reasons to watch the show with their kids. Working with a small budget and only clip-based footage the insanely catchy song went on to amass nearly a million views in the first week. A-woof!

GOLD

Pig Farm

Film Craft - Use of Original Music : SINGLE

Biscuit Filmworks

PETA

GOLD

Channel 4 Paralympics - Considering What?

Film Craft - Use of Original Music : SINGLE

Factory Studios

Channel 4

The brief was to keep things as raw as we could and not overly stylise the sound, instead focusing on building rhythm out of the action on screen and the elemental forces that are metaphorically used as characters in the film. The basis for the soundtrack was to edit and loop the SFX to become the music and then support them with more emotive musical elements to create a seamless score which blurred the lines between music and sound design.

GOLD

Curious Beginnings

Film Craft - Use of Adapted Music : SINGLE

Fold7

Carlsberg

Carlsberg needed a platform that honoured its heritage, resonated today, and was fit the future. Curious Beginnings unites its innovative history with modern consumers through the insight that curiosity sparks fulfilling lives. �The best things come to the curious� shows how great things�ideas, beers, and music�begin with curiosity. Reimagining The 900 Number by The 45 King, we explored four musical eras, recreating sounds with period instruments, from bone flutes to Roman brass. Launched in May 2024, the campaign was named most effective in category by System 1, with early results showing a spike in brand metrics among young drinkers.

GOLD

Anatomy of a Champion

Film Craft - Use of Adapted Music : SINGLE

KO Music

FIGS

The film's concept was structured around the children's rhyme "Heads, Shoulders, Knees and Toes" with the music and lyrics essential to the spot. Our challenge was to develop the well-known rhyme into a version with more attitude and alternative lyrics highlighting the various sporting injuries and treatments that Olympic athletes often have to face, and the medical team behind them. We achieved this by recording a mixture of sung and chanted vocals that sound like cheerleaders encouraging the athletes along, combined with handclaps, foot stomps and percussion, building momentum along with the visuals to the finish line.

BRONZE

Get Comfortable

Film Craft - Use of Existing Music : CAMPAIGN

LELAND

Andrex

Andrex is encouraging the nation to break down toileting taboos with the launch of a bold new brand platform, �Get Comfortable.� At its core is the recognition that many Brits are held back by prudery and embarrassment about their everyday bodily functions, leading to an unhealthy relationship with this essential part of life. Two stylishly eccentric films were created to bring this to life: "Post-Poo Euphoria" and "First Office Poo" - the former featuring Kishore Kumar�s �Pag Ghunghroo Baandh� (a song taken from the 1982 Bollywood film Namak Halaal), while the latter is soundtracked by Boxsta�s epic score-style piece �Trials�.

SILVER

Ray

Film Craft - Use of Adapted Music : SINGLE

LELAND

The Entertainer

This Christmas, we contributed to a heartwarming campaign for The Entertainer by the brilliant minds at adam&eve DDB. At the heart of the advert is the story of Ray, a beloved toy cast aside to make way for a shiny new one. To bring this bittersweet story to life, we enlisted the legendary Baxter Dury to personify Ray in a melancholy reimagining of Roxette�s classic �It Must Have Been Love,� featuring soulful vocals from JGrrey and beautifully arranged and produced by Joel Cadbury. The result was a poignant yet uplifting soundtrack that truly put you in the shoes of Ray.

GOLD

The Boy & The Octopus

Film Craft - Use of Adapted Music : SINGLE

LELAND

The Walt Disney Company

The Walt Disney Company rings in the festive season with this heartwarming short film, directed by New Zealand filmmaker, actor, and comedian Taika Waititi. A Disney Holiday Short: The Boy & the Octopus follows a young boy�s blossoming friendship with an unlikely cephalopod companion. A sweeping orchestral reimagining of Disney�s classic Part of Your World (recorded live with a 60-piece orchestra at the iconic Synchron Stage Vienna) elevates the film, weaving its timeless melodies into a powerful tale of friendship, adventure, and the magic of dreams.

BRONZE

The Greatest Show at Home

Film Craft - Use of Adapted Music : SINGLE

Leo Burnett

Morrison's

Morrisons' Christmas campaign featured the return of their lovable kitchen companions, the oven gloves, back with a bigger ambition, and an even bigger festive production. This year�s campaign, themed "The Greatest Show at Home," gave the opportunity to create elaborate theatrical sets on a grand scale. It was a homage to Busby Berkeley and Big Band musicals, capturing the magic of Christmas. The stunning vision was realised through the talents of an incredible art director, a Hollywood director, intricately designed oven gloves, and a world-renowned puppeteer.

SILVER

Open for Fun

Film Craft - Use of Original Music : SINGLE

Meanwhile

tombola

When we won tombola they had the highest media spend in the sector, but incredibly low brand awareness. Something had to be done. So, we gave them a new positioning: Open for Fun, and launched it with an earworm of a song, aiming to stand-out in a fiercely competitive market. Open for Fun is an original composition by Stefan Abingdon and Ashley Horne (The Midnight Beast) and soundtracks a 2-minute film that follows comic Jo Griffin as she spontaneously performs to people in moments of downtime, positioning tombola as the place to go for some fun during life's in-between moments.

SILVER

Anatomy of a Champion

Film Craft - Use of Adapted Music : SINGLE

Mother

FIGS

This was the first campaign in Olympic history to honor and celebrate healthcare professionals as if they were the stars of the games. It reminded the world that excellence is found not just on the podium, but in the blood, sweat, and tears of the people who help others get there. This historic campaign and partnership didn�t just celebrate a team; it inspired the world to recognize the extraordinary contributions of healthcare professionals, everywhere.

BRONZE

Clocking Off

Film Craft - Use of Existing Music : SINGLE

Saatchi & Saatchi

�Clocking Off� takes you from the greyscale grind of workplace dystopia, to the full-colour bliss of getting home, and being left to your own devices. Set to the iconic British anthem �Left to your own devices� by the Pet Shop Boys, this film uses the songs lyrics to drive the narrative of people finding their very own WiFi sanctuary. It captures the chaos of everyone at home caning the internet - yet thanks to EE�s WiFi7, people can still seamlessly pursue their passions and truly be left to their own devices.

GOLD

The Arsenal Faithful

Film Craft - Use of Original Music : SINGLE

Soundtree Music

Arsenal x Aries

Arsenal FC's campaign in collaboration with London-based streetwear brand Aries features an all-star cast of Arsenal players & famous fans in church, showing their faith to the team. Utilising a number of classic Arsenal chants, we composed an epic choral piece performed beautifully by London Contemporary Voices with Victoria Beaumont.

GOLD

Missed Birthdays

Film Craft - Use of Existing Music : SINGLE

Soundtree Music

CALM (Campaign Against Living Miserably)

The film follows the life of Evelyn who tragically committed suicide aged 15. The story is told through a series of home photos and videos with poignant narration from her mother and is set to "All Things Beautiful", an unreleased Nick Cave & Warren Ellis piece of music. It serves as a stark reminder of the impact of youth suicide, and aims to direct parents/carers of those struggling to the CALM C.A.R.E Kit, an informative set of practical tools designed for help and support.

SILVER

For Every Kind

Film Craft - Use of Adapted Music : SINGLE

Soundtree Music

RSPCA

For Every Kind was released as part of RSPCA's rebrand, encouraging kindness and compassion to all creatures. The film features an array of animals singing along to Otis Redding's/Aretha Franklin's "Respect". Our team at Soundtree created a new arrangement of this track, integrating the diverse cast of voice actors (from Brian Blessed to Pete Wicks!).

GOLD

Never Just A Period

Film Craft - Use of Adapted Music : SINGLE

Soundtree Music

Libresse

A growing number of studies have suggested that menstrual health is commonly overlooked or dismissed. "Never Just A Period" sought to highlight this issue in Libresse�s typical tongue-in-cheek fashion, using a combination of comedic and serious tones to convey the experiences of women+, alongside an intense orchestral arrangement of Hot Chip�s �Over & Over�.

SILVER

Am I A Bad Person?

Film Craft - Use of Existing Music : SINGLE

Soundtree Music

Nike

"Am I A Bad Person?" aims to celebrate the drive and unyielding focus required to reach the pinnacle of sport. The film features an array of elite Nike athletes in moments of intensity, accompanied by their "inner voice" (Willem Dafoe) pondering on what it means to be a champion. Beethoven�s 9th Symphony was chosen to accompany the visuals as a triumphant statement and to elevate the narrative into something that feels larger than life.

SILVER

The Last Verse

Film Craft - Use of Adapted Music : SINGLE

Soundtree Music

Disney

"The Last Verse" was released as a 60th anniversary celebration of "It�s A Small World", introducing a never before heard final verse written by original composer Richard Sherman. Using a blend of rare archival footage, home videos and newly filmed material, it aimed to pay tribute to the worldwide impact and long lasting legacy of the Sherman Brothers' classic. Our Head Of Music, Luis Almau, beautifully arranged the piece weaving in a diverse mix of vocals alongside original orchestral elements recorded at Angel Studios.

BRONZE

The Greatest Show at Home

Film Craft - Use of Adapted Music : SINGLE

String and Tins

Morrisons

Morrison's The Greatest Show at Home mixes live music and quirky, animated oven gloves to guide holiday hosts through festive prep. From initial character tests to crafting a custom 60-second arrangement, String and Tins played a hands-on role. With 300+ audio tracks�including hundreds of character voices, a choir of Morrisons employees, and a full orchestra recorded at Abbey Road Studios�the result is a rich, Hollywood-inspired soundscape. The iconic studio�s live orchestra and choir give the score an authentic, cinematic flair that boosts the ad�s emotional impact.

SILVER

Moments

Film Craft - Use of Original Music : SINGLE

String and Tins

Volvo

Volvo Moments is a meticulously crafted auditory experience, harmonising the expertise of an editor, sound designer, and composer to amplify the emotional depth of the film. We ensured the audio was both impactful and precise, creating distinct sonic 'moments' that guide the viewer through the narrative. This approach faithfully led the audience along an emotional journey, ultimately transforming their perception in a visceral manner. The music and sound

SILVER

Curious Beginnings

Film Craft - Use of Adapted Music : SINGLE

String and Tins

Carlsberg

After meticulously testing and programming 100s of demos to find the right song, we were tasked with recreating our hero track throughout the ages. Using a combination of rearranging, new and old recording and mixing techniques, specialist instruments and top class session-players, we created a rich and dense re-recording for each age to transport our audience through time.

GOLD

Usyk vs Fury II - Re-Ignited

Film Craft - Use of Adapted Music : SINGLE

THE HOGAN

Riyadh Season

Created a haunting re-record of Kylie's 'Can't Get You Out Of My Head', restructuring key lyric placements to match visual hit points.

BRONZE

Everything or Nothing - Crawford vs Madrimov

Film Craft - Use of Adapted Music : SINGLE

THE HOGAN

Riyadh Season

Created a brutal, electronic-classical-folk hybrid rework of Eivor's 'Trollabundin', building around existing vocals and instrumentation to transform the track into a scored piece for the narrative.

BRONZE

Family Portrait

Film Craft - Use of Existing Music : SINGLE

THE HOGAN

JD Sports

Used Jamie xx's prelude single from his new album with the iconic Tina Moore sample. After the previous years' campaign which was a throwback to 90s rave culture, the goal with this campaign was to take a step forward. Tina's garage / dance classic sample paired with the classical orchestration and unique modern sound-design was the next step in JD Sports story.

BRONZE

Carlsberg Curiosity

Film Craft - Use of Adapted Music : SINGLE

Wake The Town

Fold 7

GOLD

Crush Expectations

Film Craft - Use of Original Music : SINGLE

Wieden+Kennedy

Lurpak

In order to �Crush Expectations� and show plant-based food as anything but light, delicate and unflavoursome, we paired the footage of plant-based ingredients being chopped, smashed, scorched and blitzed to a high-energy heavy metal track. Each beat and note of the original score was specifically designed to accentuate the footage and showcase how the ingredients can really pack a punch. The fast-paced heavy metal original composition was essential to drive the narrative and crush viewers' expectations of what plant-based cooking looks and sounds like.

BRONZE

The Locker

Film Craft - Use of Low Budget : SINGLE

Don't Panic London

Disasters Emergency Committee

Production Budget was �40K

GOLD

Overnight oats without the sacrafice

Film Craft - Use of Low Budget : SINGLE

Insiders studio

Oat Cult

With a �5,200 budget, every penny had to count. The two-day winter shoot in the Lake District relied on generosity�one founder�s family friend provided a cottage, relatives handled catering, and the cast included crew, directors, and local farmers. The National Trust even housed the team in Wordsworth�s former home. Shooting in black and white concealed limitations while enhancing the film�s folk-inspired aesthetic. Embracing a handmade, local cult-like feel kept costs down and stayed true to British folk traditions. With crew, talent, and suppliers waiving fees, passion and creativity proved more powerful than budget constraints.

BRONZE

The Climb

Film Craft - Use of Low Budget : SINGLE

McCann Bristol

VOOM Nutrition

As a challenger brand, VOOM's budget was tiny. But our film had to convince as an epic (expensive) sports documentary. The production company made the budget work using a skeleton crew. And a location within a short drive of their office. VFX and edit was pro bono to showcase their new VFX capabilities. Cast was kept minimal. Finished film totalled just: �17.8k Scouting: 520 Van hire: 100 Cast: 700x2 Usage: 1000x2 VO: 350 NIC: 430 Film Unit: 6x 750 Director: 2000 Drivers: 2x 350 Cameras: 1750 Lenses: 2200 Health/Safety: 500 Props: 582 Wardrobe: 250 Sound: 560 Music: free license

GOLD

Every Dream Needs A Team

Film Craft - Use of existing stock footage : SINGLE

Prettybird Limited

Mercedes

Mercedes-AMG Petronas F1 Team honours Lewis Hamilton with the global campaign �Every dream needs a team�. The campaign celebrates Hamilton�s historic partnership with Mercedes, the longest and most successful in F1 history, while inspiring future generations to pursue their dreams. A central film directed by PRETTYBIRD's Melina Matsoukas combines archival Lewis Hamilton footage with scenes of diverse children influenced by his journey, set to Stormzy�s Blinded by Your Grace, Pt. 2. The campaign is a heartfelt voice note from team principal Toto Wolff, underscoring the profound legacy of teamwork and inspiration.

BRONZE

Why' 40th Anniversary Documentary Short

Film Craft - Use of existing stock footage : SINGLE

Prettybird Limited

Bronski Beat

PRETTYBIRD filmmaker Matt Lambert, uses a tapestry of rarely seen archival material from protests, news reports of violence toward the LGBTQ+ community, and self-shot material, to present voices from across the Queer spectrum as well as those who mock, dehumanise, fear, and hate the community. While the film makes for unflinching viewing, it�s also balanced with moments of spirited joy and passionate resilience as the Queer community hits the streets in solidarity as a family. Using personal and archival footage, this film pays tribute to those who speak up and put themselves on the line for the sake of love.

GOLD

Projecting Life

Film Craft - Use of Low Budget : SINGLE

Special London

Tommy's | The Pregnancy and Baby Charity

We created Projecting Life for Tommy�s, to raise awareness of the charity�s groundbreaking research to tackle miscarriage and baby loss. Inspired by conversations with bereaved adults across the UK, the film reflects how pregnancy loss impacts lives not just in the moment but throughout the rest of their lives. In the story, a child skips through an urban park and we reveal through puddles that they exist only as a reflection, symbolising the profound absence felt after losing a baby. The film ends with hope as children�real and reflected�look up at a rainbow kite, signifying healing and possibility after loss.

GOLD

This is not A Drill

Film Craft - Use of Low Budget : SINGLE

The & Partners London Limited

CALM

�This is Not a Drill� is a social mini-series for suicide prevention charity Campaign Against Living Miserably (CALM) that uses Drill music to give young people the tools to recognize the early warning signs of mental health struggles. T&Pm created the campaign pro-bono, with favours called in via the agency and CALM�s Young British Arrows connections: all post production was donated by ETC, sound design donated 750MPH, edit time was donated by TenThree, with the cast receiving a small fee covering day rate and usage. Unpaid cameos from Kadeem Ramsay (Top Boy) and Jordan Stephens (Rizzle Kicks also featured.

BRONZE

McRib Mistakes

Mobile - Use of Mobile Medium : SINGLE

Leo Burnett

McDonald's

For over 10 years, fans have asked about the return of McRib. So when it finally did come back, we decided to tease them with a series of "mistakes". First, we sent a test notification to over 1.3 million McDonald's app users in error. If that wasn't bad enough, we pasted up a 48 sheet with one panel wrong. Then we ran an offline edit on national TV. Roller posters broke mid-roll. Corrupted files supplied. And watermarked ads made their way onto the radio. A total disaster that made the McRib the fastest selling launch promo of all time.

SILVER

McRib Mistakes

Mobile - Mobile Execution : SINGLE

Leo Burnett

McDonald's

SILVER

The Co-Worker

Gaming - Brand Integration/Partnership : SINGLE

Mother

IKEA

IKEA needed to attract a new generation of co-workers and show the world we do careers differently. So to get them excited, we went to them and opened a new store�on Roblox. Where anyone could experience what it�s like to work at IKEA. To get the world talking, we offered people a real salary to work at our virtual store. News broke, 178,000 people applied, and most importantly, IKEA saw a 50% increase in real-world job applications.

GOLD